Conversational AI is the use of speech-based assistants (such as chatbots, voicebots) in order to create an easier and more user-friendly experience for the customers.
Jul
AI unmasked: What is conversational AI
Nicole Sky
Jul 11, 2019
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Lessons for Businesses from Brazil’s World Cup Disaster
1. Mental, or psychological, state of your team is important: you can put so much pressure on people before they crack. Brazil players didn’t become unqualified professionals overnight. They failed because they were overwhelmed by their country’s expectations, distorted sense of history, and the right to win considered divine. They were too emotionally charged, not in the proper state of mind to compete. So better keep calm, relaxed atmosphere in your team even before launch, or important deadline.
2. Manage customer expectations. Brazil were ramping them up unreasonably. Aggressive messages like the 6th[title] is coming, statements by their coach about two more steps to heaven massively backfired by creating an unhealthy emotional frenzy in the society, which in return influenced the players (see 1.)
3. Logic, organization is the key to successful execution. Germany are not a great team. But they are very well organized. They had a detailed game-plan where every team member knew his task and several different scenarios where prepared. They were able to adjust when the situation on the field changed to squeeze maximum advantage. Sounds simple? That’s because it is.
Intent-driven Data Critical for Sales Growth
One of the most central causes of missed growth opportunities and overspending is a failure on the part of businesses to create strategies that are tailored to the intent of the consumer. Recognizing and harnessing visitor intent brings increased engagement with relevant messages and calls to action.
Once a business identifies purchase intenders it can create content that aligns with their needs and desires in order to increase the likelihood of conversion. Consequently it can pick up on pre-sale signals from visitors in the research phase and drive lead-nurturing initiatives accordingly. The ability to identify this spectrum of visitor intent is key to creating relevant engagement campaigns that drive sales.
nmodes has been at the forefront of delivering consumer intent to businesses.
We sort the intents based on conversation topics, called ‘streams’.
Here is a stream of people looking for a hotel:
A stream of people who are getting married:
A stream of people thinking of going on a cruise:
