Intent-driven Data Critical for Sales Growth

What is intent? It is the reason behind the sentences we say. Behind posts and messages, as they appear on social networks. For instance, the intent of the tweet ‘I am going to buy a new car soon, my old car is entirely broken’  is buying a new car. The intent of this one however ‘ Need to buy me a car, got things to do lol’ could be anything from killing time by posting randomly to impressing friends, but not buying a car.  

During the time when most customer activities online happened on search engines (e.g. Google) understanding of intent was predominantly the task of these search engines.  So when I type ‘typical menu of Chinese restaurant’ and the search engine displays the list of local Chinese restaurants clearly in this case it did not understand my intent.

Nowadays, when an ever growing part of the consumer related activities is happening on social networks the task of understanding the customer intent becomes responsibility of a business.

Here are three reasons why this task is essential:

1. Marketing is personalized. Email blasts are a thing from the past. Today to stay completive your business should be able to target individually. And that means knowing what each of your potential customers needs in real time. The best way to know this is to understand customer intent. The numerous analytical and measurement tools available today exist only because until recently we didn’t know how to capture customer intent properly.

2. Knowing intent allows efficient and timely service across your company’s departments: those interested in the product belong to marketing department, purchase intent goes to sales, unhappy customers go to customer service, and so on.

3. Knowing intent offers long-term sustainability to your business because it reduces the noise. Unlike the previous generations, when the problem was a lack of information, today’s problem is the abundance of information. Business can function efficiently and be sustainable only when a competent model of finding the right information is in place. Understanding of intent is the best model available

There is a growing demand in the industry for Artificial Intelligence products, from simple chatbots to conversational ecommerce solutions to advanced intelligent systems.

And there is a growing number of AI companies offering such products.

One of the problems however is that AI products currently available on the market require technical sophistication on behalf of the user, such as familiarity with APIs, communication protocols, XML, etc.

nmodes aims to solve this problem. Our position is that the users do not need to be technically savvy to enjoy AI capabilities. We offer our AI solutions as a service, fully hosted, fully supported.

We do not ask for any technical knowledge from our customers. We only want them to tell us the details relevant to the business process they are looking to implement or support and we will take care of the rest.

In particular

1. We train AI to understand and support their own use cases.

2. We host the entire solution, without claiming the ownership of the data we process or use to train our AI.

3. We support all user interfaces ( UI ) required by our customers.

4. We connect to third-party APIs and integrate our AI with third-party components.

Artificial Intelligence as a Service ( AIasS ) that we offer makes new AI technology easier to use increasing its exposure to businesses and organizations worldwide.