In May 2019, the Collision Conference took place in Toronto for the first time, and we couldn’t miss it! It was a great opportunity to meet amazing people, learn from great companies and showcase our own capabilities.
Attending the first day’s talks at the Collision center stage
AI solutions naturally attract attention
Lots of interest interest in our conversational AI
With the launch of the new dashboard nmodes is helping businesses to drive traffic and grow sales.
For example, One of our clients needed to increase traffic to their website while at the same time improve the conversion rate. In other words, they wanted to see more quality traffic.
The client made a concentrated effort on social media, however they were having difficulties in finding the target audience - traditional keywords search resulted in too much noise and did not produce desired outcome.
nmodes dashboard simplified this client’s engagement process. We created a dedicated stream that accurately addressed their targeted audience. nmodes dashboard is actionable, so their engagement became easy. nmodes technology identifies potential customers accurately, and so their engagement became efficient.
As a result, the click thru rate rose up to 65%, traffic quality improved by 25%, and conversion increased to 6-8%
Another client relied heavily on mainstream dashboards (such as Hootsuite) These tools do not do a good job finding relevant conversations, in the process producing too much noise and forcing client’s community managers to spend long hours manually identifying these relevant conversations. The client manages multiple social account and this type of manual labour was impeding the business, both in terms of costs and efficiency.
nmodes produces highly accurate results in finding relevant conversations that do not require manual clean up. The client started using nmodes solution, and immediately freed a substantial amount of hours which enabled them to consecrate on servicing their customers and acquiring new ones.
We are experiencing a strong demand for conversational AI solutions. It is coming from every corner of the B2C market. It is growing by the day.
Conversational AI is becoming increasingly popular among the consumer facing business community. It is easy to see why - AI offers sales and customer service scalability and therefore is critical for the long-term success of a business.
Conversational AI solutions such as chatbots, voice bots, and virtual assistants provide much needed speed and efficiency, in an age where the rapid advancement of technology makes them virtually the only sustainable customer service solution.
Bu there is a catch - AI is complicated. Mainstream businesses do not have in house AI expertise. And it is not part of their business model to develop such expertise.
Today’s market offer several good conversational AI solutions, such as IBM Watson or Google DialogFlow. However, getting a business value out of them requires the very AI expertise that mainstream companies do not possess.
So what can be done?
Any AI solution should follow these three steps in order for the mainstream business community to fully benefit from it: