3 ways AI will increase your sales

sasha uritsky

Nov 06, 2017

Many of us get the understanding of artificial intelligence from the film industry. It creates an image of smart, humanized machines that are helpful, efficient and omnipresent. It is true that AI has seen rapid advances in the past several years, to the point that it became an integral part of our everyday life. In real life, however, AI is far away from the level portrayed in sci-fi movies. And yet there are affordable AI tools and solutions that can make a significant impact on your business.

Here are three main reasons why a company, especially if it is a B2C company, should consider integrating AI into their business process.

AI makes your sales process scalable

AI solution dealing with your prospects and customers works 24/7 without sick days, holidays and breaks. It can handle any level of traffic, incoming inquiries and conversations. It does not need to be trained. It does not have personal issues or bad days. It is always polite and uses professional jargon. It is fast.

AI creates better user experience

Some might find it surprising but this is only because they have experienced low quality AI solutions. A professional AI solution makes customer experience better primarily because it delivers the results with a minimum of fuss and maximum efficiency. A good AI eliminates bureaucracy, makes customer experience speedy and seamless, and that’s what consumers are looking for today.

AI offers sustainability

Adding AI to your business model creates long-term sustainability for the business. It allows your business to grow while controlling, or even minimising the costs. More importantly, it ensures that the business remains competitive in providing the level of customer service consumers became accustomed to. Lastly, it creates platform for future technical improvements and integrations which, without a doubt, will be based on Artificial Intelligence components.

Interested in reading more? Check out our other blogs:

The End of Digital Monitoring Paradigm

Digital industry is changing rapidly.

For the last decade analysis of social chatter and capture of consumer sentiment was considered the cutting edge of the marketing strategy. In these early days of the new era of digital information businesses were told to listen to what market is saying about them. They were educated on the importance of media monitoring and the advantages it creates for strategic growth.

This picture has become outdated.

Listening to Big Data, in all its aspects and forms, is no longer enough. After you successfully listened and understood what customer said the next natural step would be to act, or respond. And so the digital domain is now spreading to include responses, with a host of innovative technological solutions reshaping the field rapidly. Advances in artificial intelligence in particular create disruptive scalable opportunities in the space traditionally known for its slow manual progression.

Facebook was among the firstto enter the market, introducing bots into the process of connecting users with brands. Then there was Microsoft's turn.

Following these developments bots became the hottest trend in Silicon Valley in 2016.

nmodes fits seamlessly into this new world order. We deliver AI solutions that power business sales process. Our listening solution accurately monitors and captures real-time needs and interests of individual customers within the defined audience. And our Intelligent Assistant solution brings scalability to responses without compromising on quality.

Social Strategy for B2B Companies

I am regularly approached by businesses that sell to other businesses to help them market and promote their brand on social networks.

And so I noticed that some of them have a vague idea of how social media works and the sustainability it offers. They often see social marketing as yet another way to advertise and sell their products, in the same manner they are accustomed to do on traditional marketing mediums. Not surprisingly it usually results in frustration.

While I saw companies successfully sell on social, they are typically limited to mass consumer oriented B2C verticals, such as fashion and apparel, travel and hospitality. There is a segment of online shoppers, sometimes called ‘impulse shoppers’, that makes purchases straight off the Twitter timeline, yet the majority of us go to social networks for different reasons. Certainly no one is buying an insurance policy, or a house, or a CRM solution there.

The success of social media and its importance for business is in its unique ability to build trust.

For B2B, as well as for the majority of consumer-oriented businesses, this is where the real value of social marketing lies. A more detailed discussion here

And so that means approaching social media strategically. First know precisely why you want to engage, understand clearly how it will help you grow the business. Then, if you are convinced of social media’s importance for the success of your business, start taking practical steps. Obviously very company is different, but here are some observations that are pretty generic:

- Plan long-term. Don’t expect results after one month. Not even after two months.

- Do not do social media just because ‘everybody’ is doing it. When people have strategy their choice is between social tools X or Y or Z. It typically comes early in the conversation. And when people say ‘I’ll try it for a month and see if it brings results’ or ‘I want to see how my friend/my competitor is making out before deciding’ it usually indicates a lack of strategy, because it implies a choice between tool X and doing nothing. In that case, better do nothing.

- Social media does not substitute sales. It is however one of the most efficient ways to grow sales Here is a good explaination

Social media’s importance for B2B business is increasing. More and more owners and executives are inquiring how they can succeed in the new environment. As usual, the earlier you start the better are the chances.