Oct

Amazing Social Data for Travel Companies

                                                   

A huge number of travel related conversations is happening every day on social networks.

Based on nmodes Twitter data (averaged over 1.5 years of observations) there is

- 1 conversation every 15 minutes in which people notify that they are going to NYC;

- 1 conversation every 43 minutes in which people from the USA express intent to go to Europe;

- 1 conversation every 4 minutes with interest or intent to go on vacation;

- 1 conversation every 3 hours in which people are asking for hotel recommendations.

And this is just a tip of the iceberg.

(nmodes currently has 70+ travel-related topics and intents, and growing.)

For travel companies all these are qualified leads, potential customers, and attentive audience.

Reaching out to these potential customers results in a positive consumer experience, brand recognition, and, yes, sales!

Interested in reading more? Check out our other blogs:

AI: Our Only Weapon Against Climate Change?



Artificial Intelligence, more commonly referred to as simply AI, has been, since it’s early days, changing our lives in many ways. AI has become one of the greatest inventions of the human mind. When thinking of AI, we do not normally associate AI as being involved in helping farmers grow more crops to feed the exponentially growing population, or helping develop cancer treatment, or even keeping kids safe from trafficking and abuse by finding improper online activities. Instead we think of computers to phones, to self-driving cars and robots. However AI doesn’t just power the gadgets that we have grown so accustomed to in our daily lives, but it is increasingly being used to help solve impending social challenges.

One of these impending social issues is the quite literally hot topic – global warming. The challenges of global warming are growing by the day, as its impacts are becoming more severe and harder to manage. Melting ice caps, severe sever weather changes, extinction of species, are just a few of the consequences of the manmade climate change that is plaguing our world today. Despite widespread acceptance and awareness, the rate at which the world is embracing positive change is unfortunately not fast enough.

Fortunately there are many large companies that are setting an example by using AI to develop new ways in which to battle global warming. In fact, it seems as though AI is the only solution we have. It is helping us not only track and our present data, but also analyze our past data so that we can make informed decisions about the future. One such example is the use of AI to collect large amounts of data on land, animals, weather, ecosystems, etc… and organize it, so that scientists and governments can then determine what needs to be done, and the most cost effective ways to engage conservation methods.

We are quite surely seeing more and more AI initiatives being undertaken to help create a more eco-friendly world.

In order to reduce human influence on nature, increasing levels of human interference with natural processes are required”  (Harvard University)

Whatever the downfalls of AI may be, its ability to help us against destroying our planet is perhaps its most important trait – because as hard as it may be to accept, our planet is dying and AI can help us prevent that. 

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Microsoft AI products

                                                 

Microsoft product strategy has always been and still remains that of ‘zero alternative’. Their ultimate policy is for their customers to have no choice but to embrace only Microsoft products. Consequently they created and are offering products and solutions in (almost) every segment of IT enterprise and consumer market, including, but certainly not limited to, their own data base, their own cloud services, operating system, office tools, programming language, and many more.

Not only do Microsoft offer wide variety of products, they tie them up together in a unified ecosystem that makes it easy for components to connect and interact. At the same time, this ecosystem is hostile to non-Microsoft products.

Microsoft strategy for the burgeoning, fast growing AI segment is similar:

Create products to address all parts of the AI market, add them to the ecosystem to ensure easy compatibility from within and difficulty of use from outside.

Currently the products on offer are:

- Microsoft AI engine, called LUIS. It is supposed to compete with other major industrial AI systems such as IBM Watson, and has similar training methodology. It offers webhook interfacing via endpoints.  

- Microsoft chatbot building platform, called, surprisingly, Microsoft Bot Platform. It addresses the popular demand for easy chatbot design and provides seamless connectivity with main user interfaces, such as web interface, SMS, mobile, and messaging platforms.

- In addition Microsoft offers their own messaging platform in Skype.

The main advantage of  using Microsoft AI products is the built-in connectivity with user interfaces.

The main disadvantage is in their ‘zero alternative’ policy - once you’ve chosen a Microsoft product you are likely will be forced to choose only Microsoft products for the duration of your project.

 

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