AI: Our Only Weapon Against Climate Change?

Nicole Sky

Aug 26, 2018

Artificial Intelligence, more commonly referred to as simply AI, has been, since it’s early days, changing our lives in many ways. AI has become one of the greatest inventions of the human mind. When thinking of AI, we do not normally associate AI as being involved in helping farmers grow more crops to feed the exponentially growing population, or helping develop cancer treatment, or even keeping kids safe from trafficking and abuse by finding improper online activities. Instead we think of computers to phones, to self-driving cars and robots. However AI doesn’t just power the gadgets that we have grown so accustomed to in our daily lives, but it is increasingly being used to help solve impending social challenges.

One of these impending social issues is the quite literally hot topic – global warming. The challenges of global warming are growing by the day, as its impacts are becoming more severe and harder to manage. Melting ice caps, severe sever weather changes, extinction of species, are just a few of the consequences of the manmade climate change that is plaguing our world today. Despite widespread acceptance and awareness, the rate at which the world is embracing positive change is unfortunately not fast enough.

Fortunately there are many large companies that are setting an example by using AI to develop new ways in which to battle global warming. In fact, it seems as though AI is the only solution we have. It is helping us not only track and our present data, but also analyze our past data so that we can make informed decisions about the future. One such example is the use of AI to collect large amounts of data on land, animals, weather, ecosystems, etc… and organize it, so that scientists and governments can then determine what needs to be done, and the most cost effective ways to engage conservation methods.

We are quite surely seeing more and more AI initiatives being undertaken to help create a more eco-friendly world.

In order to reduce human influence on nature, increasing levels of human interference with natural processes are required” (Harvard University)

Whatever the downfalls of AI may be, its ability to help us against destroying our planet is perhaps its most important trait – because as hard as it may be to accept, our planet is dying and AI can help us prevent that.

Interested in reading more? Check out our other blogs:

Easy Yet Untapped Revenue Channel for Hotels Worldwide

There are many travelers looking for hotels and places to stay on social web. Every day.

Take Twitter, for example:

Or this:

People are genuinely looking for help. Surprisingly though only few are getting it. According to nmodes data less than 12% of Twitter travel requests are being answered. The rest - lost opportunities for hotels and businesses in the hospitality industry.

And how big is this opportunity anyway?

nmodes Twitter data shows that every 15 min somebody expresses intent of going to, or visiting New York. Most of these travelers need a place to stay there.

Every 33 min - intent of traveling to London.

Every 54 min - intent of traveling to Paris.

We started Twitter recommendation service @nmodesHelps and were encouranged by the results. 72% of those that received our travel recommendations reacted by thanking us and expressing their gratitude. This reinforced our assumption that people seek travel advice on Twitter, accept it as an instant value, and are prepared to act upon it.

The hotels that are ready to move fast to monetize this opportunity will benefit the most.

Social Engagement and Sales Accelerate When Using Intent-Driven Data

nmodes delivers consumer intent from social web to businesses. In real-time.

That is, if your company is selling cars we will connect you with potential customers out there that express intent to buy a car.

nmodes has partnered with a medium-sized travel company to help grow their social web sales channel. Our approach is to deliver consumer intent relevant to the company (people planning vacations, going on trips, flying to various world destinations, etc) and develop engagement strategies maximizing the impact of this consumer information.

Here are the results based on 4 months of data:

• The most efficient way to achieve short-term sales turned out to be individually targeted promo campaigns. For example, our travel partner created an attractive vacation destination package, and nmodes helped to spread the word on social media to those intended going on vacation.

A typical conversation start leading to promo offering. nmodes intent-based solution made it especially easy to target only relevant end users:

• The response rate varies geographically.

Canada - 20%

USA - 64%.

• The conversion rate is consistent across all locations and is slightly above 4%. When concentrating on vacation packages we were targeting 20-50 prospects daily, resulting in 2-4 sales per week, averaged $15,000 /mo or $200,000 /year.

• The potential for this particular market segment (all-inclusive vacations) in the US is at least x10 higher.

• The engagement was based on the combination of intent-based data and location data.

An intent-based sample for European destination package, travelers from USA:

While working with companies from various verticals we proved that intent-based data paired with location data offers a powerful opportunity to drive sales aggressively and accelerate business growth.

nmodes is best equipped to ensure that your business can benefit from this newly available power.