The Advantage of Social Engagement for Business, in Simple Words

sasha uritsky

Aug 22, 2014

Much is being said about social networks and their importance for businesses. The amount of analysis, explanations, and advice keeps on growing, while the matter is being investigated from every possible angle, real and imaginary.

As for me, the need for businesses to market and sell on social can be explained by a simple argument.

Here it is.

The principle advantage of social networks for a business over other mediums is in the social networks’ potential to build trust. Traditional marketing mediums, such as TV, newspapers, internet, radio, etc. are not designed to build trust. They are information channels, or scaling vehicles, or sales means, but their primary goal is not to build trust. Social networks, on the other hand, are exactly this - a trust building tools.

And herein lies their biggest advantage in today’s market. The endless variety of options consumers have and the ever growing dissatisfaction with traditional aggressive marketing methods, such as commercials or banners, means that creating trust between businesses and their audiences is now the most efficient way to attract customers. The way that guarantees long-term sustainability and growth.

This is, simply put, the reason for businesses to embrace the social.

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WHY ALL CONVERSATIONAL AI SOLUTIONS ARE CURRENTLY CUSTOM MADE

All quality conversational AI solutions such as chatbots, voice bots, virtual assistants are customized. The reason is because conversational AI solutions have a component called AI training that has to be individually tailored to the needs of each business. Currently AI industry does not have a suitable solution to automate this component.

There are, of course, easy-to-use, scalable products such as Chatfuel, ManyChat and others, but they do not provide sufficient quality and therefore do not add value to the professional sales or customer service process.

The next generation of conversational AI solutions will be scalable, while capable of delivering the level of quality required by businesses and professional organizations. nmodes is among a limited number of AI companies, with sufficient level of technological knowledge and deep enough understanding of underlying linguistic processes. working on delivering this kind of solution to the market as quickly as possible. In the meantime, customizable AI solutions, with personalized AI training component, is industry's best option.

Artificial Intelligence as a Service

There is a growing demand in the industry for Artificial Intelligence products, from simple chatbots to conversational ecommerce solutions to advanced intelligent systems.

And there is a growing number of AI companies offering such products.

One of the problems however is that AI products currently available on the market require technical sophistication on behalf of the user, such as familiarity with APIs, communication protocols, XML, etc.

nmodes aims to solve this problem. Our position is that the users do not need to be technically savvy to enjoy AI capabilities. We offer our AI solutions as a service, fully hosted, fully supported.

We do not ask for any technical knowledge from our customers. We only want them to tell us the details relevant to the business process they are looking to implement or support and we will take care of the rest.

In particular

1. We train AI to understand and support their own use cases.

2. We host the entire solution, without claiming the ownership of the data we process or use to train our AI.

3. We support all user interfaces ( UI ) required by our customers.

4. We connect to third-party APIs and integrate our AI with third-party components.

Artificial Intelligence as a Service ( AIasS ) that we offer makes new AI technology easier to use increasing its exposure to businesses and organizations worldwide.