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The End of Digital Monitoring Paradigm

sasha uritsky
May 19, 2016

                                 

Digital industry is changing rapidly.

For the last decade analysis of social chatter and capture of consumer sentiment was considered the cutting edge of the marketing strategy.  In these early days of the new era of digital information businesses were told to listen to what market is saying about them. They were educated on the importance of media monitoring and the advantages it creates for strategic growth.

This picture has become outdated.

Listening to Big Data, in all its aspects and forms, is no longer enough. After you successfully listened and understood what customer said the next natural step would be to act, or respond. And so the digital domain is now spreading to include responses, with a host of innovative technological solutions reshaping the field rapidly.  Advances in artificial intelligence in particular create disruptive scalable opportunities in the space traditionally known for its slow manual progression.

Facebook was among the firstto enter the market, introducing bots into the process of connecting users with brands. Then there was Microsoft's turn.

Following these developments bots became the hottest trend in Silicon Valley in 2016.

nmodes fits seamlessly into this new world order. We deliver AI solutions that power business sales process. Our listening solution accurately monitors and captures real-time needs and interests of individual customers within the defined audience. And our Intelligent Assistant solution brings scalability to responses without compromising on quality.  

 

Interested in reading more? Check out our other blogs:

How nmodes Intent API Improves Social Intelligence

Social media generates a vast amount of data. There are 500 million daily messages on Twitter alone. Still more data on Facebook, Google+, LinkedIn and other social networks. Some of this data is useful to businesses, in fact, it is extremely useful.

A business can use social data to generate actionable insights about customers, competitors and their company strategy. Social information empowers departments and teams, and when used correctly, creates a strong sustainable bond between businesses and their customers.

nmodes Intent API helps businesses to execute their social strategy efficiently. Here are the major elements of social strategy Intent API contributes to:

1. Listening. Intent API finds customer intent with any level of granularity. You might want to know who is looking to buy shoes in general, or looking to buy flip-flops in particular, or interested in buying only Nike footware, or interested in buying sneakers in New York region.

2. Sales and marketing.  Intent API understands what stage in the purchase process your customer is in. Intent API tells if a customer is ready to buy, or is in the awareness stage, or considering the purchase but not ready yet, and so on.

3. Social intelligence. Intent API delivers meaningful intents and behavioral information on a large scale and for all verticals. Any insights and topics, as long as somebody is conversing on this topic, are available.

4. Teams and projects. Intent API channels information to the relevant departments within the company. Sales prospects should go to sales department, complaints to customer service, brand conversations to the marketers, and technical issues to tech support.

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How AI is changing the work landscape

             
           "For better or worse, robots are going to replace many humans in their jobs,” says analysts from BBC, and the coronavirus is speeding up the process. Consumer preferences are evolving and recently consumer behavior demonstrates that we as a society have become more tolerant accepting of using automation in our daily routines. 

             In the professional workspace, most if not all companies have moved towards working from home. Given the unprecedented times, recruitment, the employees management, and the corporate governance processes and communication have moved online. As a result of pandemics many companies are experiencing hiring freezes, but many others have moved their recruitment efforts online. A few companies have begun piloting recruitment with the help of artificial intelligence. They are now leveraging AI to conduct online interviews and assessments and deliver data back to the employer. Now more than ever, companies are realizing the importance of moving towards a remote-friendly workforce. Being able to scale human capital on a larger scale online has definitely been accelerated recently. 


             I know for myself, as a current student who recently had their internship offers rescinded due to COVID-19, I’ve put myself back into the market. I’ve seen both small businesses and corporations utilize screening questions, video pitches, and unique riddles to test students’ critical thinking and how they fit into the company culture. This experience in itself has been revealing – after so many years of in-person interviews to suddenly having to emulate the same energy online or via video. Given the adjustment, at times it definitely felt unnatural to sit in front of my computer camera and pitch myself or answer video questions. However, going forward, I can see how automation and online platforms will become more explored given the time it saves and the bias it could remove during the recruitment process. 


            Yet it is not just a change in the recruitment process that we are seeing. The customer service environment, as I have seen first-hand, is under large stress. One of the first calls I had made was to an online retailer, to try and put in a return order. What seemed to be an idea that everyone else had as well, I was put into a queue that lasted more than 30 minutes. After hitting that 30-minute mark, I gave up and put off the task for a later date. Now, a month later, more and more companies are adopting chatbots and artificial intelligence into their customer service processes. These companies are beginning to provide information in a more efficient manner, and with less human capital.

            Moving forward, in the next few months and post-COVID-19, it would be interesting to see which companies are focusing more on their digital transformation efforts. I believe that a larger number of universities and educational institutions will partner with tech companies to help digitize their working environments. And private businesses will continue to implement some of the already existing practices and produce products that cater to the remote working lifestyle and online interactions.

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