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sasha uritsky
Feb 23, 2018
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How AI is changing the work landscape
"For better or worse, robots are going to replace many humans in their jobs,” says analysts from BBC, and the coronavirus is speeding up the process. Consumer preferences are evolving and recently consumer behavior demonstrates that we as a society have become more tolerant accepting of using automation in our daily routines.
In the professional workspace, most if not all companies have moved towards working from home. Given the unprecedented times, recruitment, the employees management, and the corporate governance processes and communication have moved online. As a result of pandemics many companies are experiencing hiring freezes, but many others have moved their recruitment efforts online. A few companies have begun piloting recruitment with the help of artificial intelligence. They are now leveraging AI to conduct online interviews and assessments and deliver data back to the employer. Now more than ever, companies are realizing the importance of moving towards a remote-friendly workforce. Being able to scale human capital on a larger scale online has definitely been accelerated recently.
I know for myself, as a current student who recently had their internship offers rescinded due to COVID-19, I’ve put myself back into the market. I’ve seen both small businesses and corporations utilize screening questions, video pitches, and unique riddles to test students’ critical thinking and how they fit into the company culture. This experience in itself has been revealing – after so many years of in-person interviews to suddenly having to emulate the same energy online or via video. Given the adjustment, at times it definitely felt unnatural to sit in front of my computer camera and pitch myself or answer video questions. However, going forward, I can see how automation and online platforms will become more explored given the time it saves and the bias it could remove during the recruitment process.
Yet it is not just a change in the recruitment process that we are seeing. The customer service environment, as I have seen first-hand, is under large stress. One of the first calls I had made was to an online retailer, to try and put in a return order. What seemed to be an idea that everyone else had as well, I was put into a queue that lasted more than 30 minutes. After hitting that 30-minute mark, I gave up and put off the task for a later date. Now, a month later, more and more companies are adopting chatbots and artificial intelligence into their customer service processes. These companies are beginning to provide information in a more efficient manner, and with less human capital.
Moving forward, in the next few months and post-COVID-19, it would be interesting to see which companies are focusing more on their digital transformation efforts. I believe that a larger number of universities and educational institutions will partner with tech companies to help digitize their working environments. And private businesses will continue to implement some of the already existing practices and produce products that cater to the remote working lifestyle and online interactions.
HOW TO MAKE A SUCCESSFUL CHATBOT (BUSINESS TIPS)
So you decided that your business needs a chatbot.
And you’ve probably heard conflicting opinions on chatbots - some praise them for the ease with which they can offer customer service, others criticize for their lack of true intelligence.
How to proceed?
At nmodes, we have been working on chatbots longer than most, starting long before they became popular.
Here is how we advise mainstream businesses to approach the chatbot quandary.
1. SET YOUR BUSINESS GOALS
Remember that users prefer to spend less time talking to your chatbot, not more. A user wants to resolve specific issues related to your brand, not engage in a soul searching chit chat about the meaning of life, politics or sports. A user expects your chatbot to provide the answer to a particular question, and the faster the chatbot can do it the more satisfying customer experience it will create.
All that means is that your chatbot does not need to have the capabilities of a Siri (generic conversational AI solution). Instead, it has to understand really well the conversational domains related to your business. It does not need to support much of the rest of the language.
And so you need to decide which business related topics you want your chatbot to cover and not to venture outside of these topics.
Typically chatbot topics revolve around sales process, customer support, sometimes they include lead generation, FAQs, problem resolution, and reputation management.
2. DEFINE THE DIALOGS
Chatbots are about conversations. After you have decided what kind of topics you want your chatbot to support it is time to get a bit more specific and define the dialogs. Ask yourself the following question: what do you want to achieve at the end of the chatbot’s interaction with the customer. For example, if you are dealing with the sales process, the end result could be a customer making a purchase, or a customer providing contact information for the sales team to follow up on, or when a customer indicates what product he or she is interested in.
Build a dialog with the end result in mind.
We sometimes call this creating the conversation flow.
Of course, you can create as many conversation flows as required to support your business model.
3. DECIDE IF YOU NEED AI
The are two types of chatbots - based on multiple choice buttons and based on natural language conversations.
Don’t discard buttons. Remember that a chabot is expected to make the user experience as enjoyable and as friendly as possible. Buttons often make conversation super easy and fun (the user simply clicks a button, what can be easier?). In many business cases buttons provide a fast and efficient way to ask relevant questions and keep the conversation flowing towards the desired conclusion.
Using buttons also makes chatbot development simpler and reduces the development costs.
The second option is to make a chatbot support natural language conversations, in which case you will need AI.
Pick the AI solution you want to work with.
The good news is that there are several decent products in the market so you have a choice.
The not so good news is that they all are relatively complicated and require a certain level of technical knowledge.
(And you can always talk to us - we provide AI solutions that do not require any technical knowledge).
4. DECIDE IF YOU WANT TO DEVELOP YOUR CHATBOT IN HOUSE OR OUTSOURCE
Unless you want to position your business as an AI company you likely do not want to develop it on your own. There are several reasons for that.
First, AI technology is complex and its complexity if often underestimated. You will need top AI expertise and will probably need more of it than you anticipate.
Second, as Cameron Schuler recently observed, there is a significant shortage of AI experts and it will be difficult for you to find one.
Third, and perhaps most importantly, if you are a mainstream business developing in-house AI expertise is not part of your business model.
Bringing in an AI partner to help with your AI needs is a reasonable option for many businesses. Of course, the downside is additional immediate costs.
Following the simple steps above and answering these questions will help you navigate the sophisticated world of AI, decide what kind of chatbot does your business require and how to approach the process of creating it.