Jun

Beware the lure of crowdsourced data

Crowdsourced data can often be inconsistent, messy or downright wrong 

We all like something for nothing, that’s why open source software is so popular. (It’s also why the Pirate  Bay exists). But sometimes things that seem too good to be true are just that. 

Repustate is in the text analytics game which means we needs lots and lots of data to model certain  characteristics of written text. We need common words, grammar constructs, human-annotated corpora  of text etc. to make our various language models work as quickly and as well as they do. 

We recently embarked on the next phase of our text analytics adventure: semantic analysis. Semantic  analysis the process of taking arbitrary text and assigning meaning to the individual, relevant components.  For example, being able to identify “apple” as a fruit in the sentence “I went apple picking yesterday” but to  identify “Apple’ the company when saying “I can’t wait for the new Apple product announcement” (note:  even though I used title case for the latter example, casing should not matter)

Interested in reading more? Check out our other blogs:

The Advantage of Social Engagement for Business, in Simple Words

                                                   

Much is being said about social networks and their importance for businesses. The amount of analysis, explanations, and advice keeps on growing, while the matter is being investigated from every possible angle, real and imaginary.  

As for me, the need for businesses to market and sell on social can be explained by a simple argument.

Here it is.

The principle advantage of social networks for a business over other mediums is in the social networks’ potential to build trust. Traditional marketing mediums, such as TV, newspapers, internet, radio, etc. are not designed to build trust. They are information channels, or scaling vehicles, or sales means, but their primary goal is not to build trust. Social networks, on the other hand, are exactly this - a trust building tools.

And herein lies their biggest advantage in today’s market. The endless variety of options consumers have and the ever growing dissatisfaction with traditional aggressive marketing methods, such as commercials or banners, means that creating trust between businesses and their audiences is now the most efficient way to attract customers. The way that guarantees long-term sustainability and growth.

This is, simply put, the reason for businesses to embrace the social.

 

READ MORE

AI unmasked: How is nmodes different



nmodes is the only platform offering businesses their own AI that represents their brand. Other platforms are one-size-fit-all solutions that make it difficult for businesses to let AI know their sales process, customers, product details. nmodes gives every company an AI assistant that knows their business and grows together with it. 

In addition, nmodes AI is laughingly easy to use - there is no need to be technically savvy because all communication happens in natural language. 

Also, nmodes platform offers data privacy better than any other AI solution. nmodes unique architecture makes us the only conversational AI company that does not own customers' data.  

 
READ MORE