Microsoft AI products

sasha uritsky

May 28, 2017

Microsoft product strategy has always been and still remains that of ‘zero alternative’. Their ultimate policy is for their customers to have no choice but to embrace only Microsoft products. Consequently they created and are offering products and solutions in (almost) every segment of IT enterprise and consumer market, including, but certainly not limited to, their own data base, their own cloud services, operating system, office tools, programming language, and many more.

Not only do Microsoft offer wide variety of products, they tie them up together in a unified ecosystem that makes it easy for components to connect and interact. At the same time, this ecosystem is hostile to non-Microsoft products.

Microsoft strategy for the burgeoning, fast growing AI segment is similar:

Create products to address all parts of the AI market, add them to the ecosystem to ensure easy compatibility from within and difficulty of use from outside.

Currently the products on offer are:

- Microsoft AI engine, called LUIS. It is supposed to compete with other major industrial AI systems such as IBM Watson, and has similar training methodology. It offers webhook interfacing via endpoints.

- Microsoft chatbot building platform, called, surprisingly, Microsoft Bot Platform. It addresses the popular demand for easy chatbot design and provides seamless connectivity with main user interfaces, such as web interface, SMS, mobile, and messaging platforms.

- In addition Microsoft offers their own messaging platform in Skype.

The main advantage of using Microsoft AI products is the built-in connectivity with user interfaces.

The main disadvantage is in their ‘zero alternative’ policy - once you’ve chosen a Microsoft product you are likely will be forced to choose only Microsoft products for the duration of your project.

Interested in reading more? Check out our other blogs:

WHY ALL CONVERSATIONAL AI SOLUTIONS ARE CURRENTLY CUSTOM MADE

All quality conversational AI solutions such as chatbots, voice bots, virtual assistants are customized. The reason is because conversational AI solutions have a component called AI training that has to be individually tailored to the needs of each business. Currently AI industry does not have a suitable solution to automate this component.

There are, of course, easy-to-use, scalable products such as Chatfuel, ManyChat and others, but they do not provide sufficient quality and therefore do not add value to the professional sales or customer service process.

The next generation of conversational AI solutions will be scalable, while capable of delivering the level of quality required by businesses and professional organizations. nmodes is among a limited number of AI companies, with sufficient level of technological knowledge and deep enough understanding of underlying linguistic processes. working on delivering this kind of solution to the market as quickly as possible. In the meantime, customizable AI solutions, with personalized AI training component, is industry's best option.

Social Strategy for B2B Companies

I am regularly approached by businesses that sell to other businesses to help them market and promote their brand on social networks.

And so I noticed that some of them have a vague idea of how social media works and the sustainability it offers. They often see social marketing as yet another way to advertise and sell their products, in the same manner they are accustomed to do on traditional marketing mediums. Not surprisingly it usually results in frustration.

While I saw companies successfully sell on social, they are typically limited to mass consumer oriented B2C verticals, such as fashion and apparel, travel and hospitality. There is a segment of online shoppers, sometimes called ‘impulse shoppers’, that makes purchases straight off the Twitter timeline, yet the majority of us go to social networks for different reasons. Certainly no one is buying an insurance policy, or a house, or a CRM solution there.

The success of social media and its importance for business is in its unique ability to build trust.

For B2B, as well as for the majority of consumer-oriented businesses, this is where the real value of social marketing lies. A more detailed discussion here

And so that means approaching social media strategically. First know precisely why you want to engage, understand clearly how it will help you grow the business. Then, if you are convinced of social media’s importance for the success of your business, start taking practical steps. Obviously very company is different, but here are some observations that are pretty generic:

- Plan long-term. Don’t expect results after one month. Not even after two months.

- Do not do social media just because ‘everybody’ is doing it. When people have strategy their choice is between social tools X or Y or Z. It typically comes early in the conversation. And when people say ‘I’ll try it for a month and see if it brings results’ or ‘I want to see how my friend/my competitor is making out before deciding’ it usually indicates a lack of strategy, because it implies a choice between tool X and doing nothing. In that case, better do nothing.

- Social media does not substitute sales. It is however one of the most efficient ways to grow sales Here is a good explaination

Social media’s importance for B2B business is increasing. More and more owners and executives are inquiring how they can succeed in the new environment. As usual, the earlier you start the better are the chances.