Jan

The Automation Is Coming

                                                         

A close look at the history of humanity leaves us with no choice but to admit that the majority of jobs as we know them now will be transferred to automated systems. This is part of the technological and scientific progress our civilization is undertaking and it is irreversible.

Artificial intelligence became mainstream in 2016. For the first time artificial intelligence is not only available to big companies like Google, Amazon or Apple, but to the majority of businesses worldwide.  Startups have started building products and services using artificial intelligence en masse.

The essence of artificial intelligence is massive, intuitive computing power: machines so smart that they can learn and become even smarter.  The machines are becoming quicker and more nimble. They cover wider range of conversation topics. They now connect to robotic systems and online interactive systems. There is literally very little they cannot, or will not be able to, do as applied to industrial workforce.

With all the good that’s going to come with automation, we are suddenly faced with a new problem: the elimination of many low and middle class jobs. Many jobs that have already been severely impacted by computers (manufacturing, administrative support, retail, and transportation) will continue to diminish. In the nearest future routine-based jobs (telemarketing, sewing) and work that can be solved by smart algorithms (tax preparation, data entry keyers and insurance underwriters) are most likely to be eliminated.

What to do? It is fruitless to fight automation, we need to find ways to work with automation rather than against it.

The solution is to become more creative as species. Creativity is the natural advantage of humans over machines. Automation is about to change the course of the world, it’s going to be a great disruptor and impact the workforce like nothing we’ve seen before. We can sit around and gradually become obsolete, or accept the challenge and use the tool of creativity, which we are in unique possession of, to maintain our superiority.

 

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The End of Digital Monitoring Paradigm

                                 

Digital industry is changing rapidly.

For the last decade analysis of social chatter and capture of consumer sentiment was considered the cutting edge of the marketing strategy.  In these early days of the new era of digital information businesses were told to listen to what market is saying about them. They were educated on the importance of media monitoring and the advantages it creates for strategic growth.

This picture has become outdated.

Listening to Big Data, in all its aspects and forms, is no longer enough. After you successfully listened and understood what customer said the next natural step would be to act, or respond. And so the digital domain is now spreading to include responses, with a host of innovative technological solutions reshaping the field rapidly.  Advances in artificial intelligence in particular create disruptive scalable opportunities in the space traditionally known for its slow manual progression.

Facebook was among the firstto enter the market, introducing bots into the process of connecting users with brands. Then there was Microsoft's turn.

Following these developments bots became the hottest trend in Silicon Valley in 2016.

nmodes fits seamlessly into this new world order. We deliver AI solutions that power business sales process. Our listening solution accurately monitors and captures real-time needs and interests of individual customers within the defined audience. And our Intelligent Assistant solution brings scalability to responses without compromising on quality.  

 

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Integrated Real-Time Data Boosts Content Delivery

How to make content more relevant and appealing to the content consumer?

This is a problem that has been on the mind of content creators for some time now. In our age of information abundance it is not easy to stand out and make your voice heard. The competition for the consumer’s attention is escalating, and with the number of information sources ever increasing, it will only get tougher.

Traditionally, a content delivery does not change across the target audience. A commercial, or a blog, looks and is experienced in the same way by all viewers and readers. We are entrenched in this paradigm, and can hardly imagine it being otherwise.

It turns out, the advancement of new technologies capable of capturing individual intents in real time brings up new opportunities in creating personalized experiences within the framework of content delivery.  

This is how content can become more relevant - by becoming more personalized.

In a rudimentary form, we are already familiar with this approach as seen in online advertising. Some web and social resources aim at personalizing their promotional campaigns based on whatever drops of behavioural patterns and interests they can squeeze out of our web searches.  The problem, of course, is that the technologies used to power these campaigns understand human behaviour poorly and results, therefore, more often than not leave a great deal to be desired. To put it mildly.

nmodes has been working on semantic processing of intent for several years. We now can capture intent from unstructured data (human conversations) with accuracy of 99%. (Interestingly, many businesses do not require this level of accuracy, being satisfied with 90%-92%, but we know how to deliver it anyway).

We recently started to experiment with personalizing content by using available consumer intent.

We used Twitter because of its real-time appeal.

We started by publishing a story, dividing it into several episodes:

 

And we kept the constant stream of data flowing, concentrating on intent to dine in Paris:

We then merged the content of the story with consumer intent to dine in Paris as captured by our semantic software. Like this:

This merging approach shows promising results - the engagement rate jumped above 90%.

Overall we are only at the beginning of a tremendous journey. We know that other companies are beginning to experiment, and the opportunities from introducing artificial intelligence related technologies into content delivery are plentiful.

There is a long road ahead, and we've made a one small step.  But it is a step in a very exciting direction.

 

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