Dec

Artificial Intelligence Life Chat

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How nmodes technology is unique



nmodes AI is based on semantic algorithms. They require significantly less computational capacity compared to standard machine learning algorithms used by a majority of conversational AI systems today.

As a result, the infrastructure requirements are drastically reduced. In simple terms, what Google Home or Amazon Alexa do with the help of supercomputers or advanced computer farms, nmodes AI can do on a basic server.

And it gives nmodes ability to delegate conversational capacity to the users.  With the help of nmodes AI every business (and individual) can create their own AI to handle the details of the business (products, customers, etc) not accessible from the outside.

 
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Social Marketing is Simple

                                                           

In its very essence social marketing is based on one simple foundation - give first, take later.

This concept of giving to the community is hardly possible to overestimate. It defines the way social networks operate and goes even deeper, to the basic principles of social interactions among humans.

In fact it is a much healthier foundation for business than traditional one, based on advertising.

Yet it runs contrary to what many entrepreneurs and business people perceive as a proper marketing approach.

Traditional marketing, such as billboards, radio ads, posters, banners, emails blasts, etc is based on two principles, a) the statistical law of big numbers, aiming to reach out to as large audience as possible while knowing that only a small percent would become interested, b) message of self-promotion and self-advertisment.  

Social marketing negates both of these principles.

Social marketing is personal, it operates individually, and in a personalised way. Which makes perfect sense from a common perspective. Would you rather be bombarded by the generic ads that in most cases have nothing to do with your interests and desires, or approached on a one-on-one basis with a chance to discuss your specific needs?

Social marketing is directed towards promoting the interests of others, not yours (or your business). Again it makes sense as we are a social species, we live in societies and rely on communication. The most successful communication strategy is the one that takes care of the needs of your communication partner.

And so, opposing the traditional marketing approach, social marketing is based on the idea of giving to the community. Which makes it more efficient than traditional marketing, if measured against the effort applied. In other words, taken 100 random prospects, we are more likely to convert them into customers if using social marketing than traditional marketing.  

But is it scalable?

(to be continued)

 

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