Integrated Real-Time Data Boosts Content Delivery

Many of us get the understanding of artificial intelligence from the film industry. It creates an image of smart, humanized machines that are helpful, efficient and omnipresent. It is true that AI has seen rapid advances in the past several years, to the point that it became an integral part of our everyday life.  In real life, however, AI is far away from the level portrayed in sci-fi movies. And yet there are affordable AI tools and solutions that can make a significant impact on your business.

Here are three main reasons why a company, especially if it is a B2C company, should consider integrating AI into their business process.

AI makes your sales process scalable

AI solution dealing with your prospects and customers works 24/7 without sick days, holidays and breaks. It can handle any level of traffic, incoming inquiries and conversations. It does not need to be trained. It does not have personal issues or bad days. It is always polite and uses professional jargon. It is fast.

AI creates better user experience

Some might find it surprising but this is only because they have experienced low quality AI solutions. A professional AI solution makes customer experience better primarily because it delivers the results with a minimum of fuss and maximum efficiency. A good AI eliminates bureaucracy, makes customer experience speedy and seamless, and that’s what consumers are looking for today.   

AI offers sustainability

Adding AI to your business model creates long-term sustainability for the business. It allows your business to grow while controlling, or even minimising the costs. More importantly, it ensures that the business remains competitive in providing the level of customer service consumers became accustomed to. Lastly, it creates platform for future technical improvements and integrations which, without a doubt, will be based on Artificial Intelligence components.

So you decided that your business needs a chatbot.

And you’ve probably heard conflicting opinions on chatbots - some praise them for the ease with which they can offer customer service, others criticize for their lack of true intelligence.

How to proceed?

At nmodes, we have been working on chatbots longer than most, starting long before they became popular.

Here is how we advise mainstream businesses to approach the chatbot quandary.

1. SET YOUR BUSINESS GOALS  

Remember that users prefer to spend less time talking to your chatbot, not more. A user wants to resolve specific issues related to your brand, not engage in a soul searching chit chat about the meaning of life, politics or sports. A user expects your chatbot to provide the answer to a particular question, and the faster the chatbot can do it the more satisfying customer experience it will create.  

All that means is that your chatbot does not need to have the capabilities of a Siri (generic conversational AI solution). Instead, it has to understand really well the conversational domains related to your business. It does not need to support much of the rest of the language.

And so you need to decide which business related topics you want your chatbot to cover and not to venture outside of these topics.

Typically chatbot topics revolve around sales process, customer support, sometimes they include lead generation, FAQs, problem resolution, and reputation management.

2. DEFINE THE DIALOGS

Chatbots are about conversations. After you have decided what kind of topics you want your chatbot to support it is time to get a bit more specific and define the dialogs. Ask yourself the following question: what do you want to achieve at the end of the chatbot’s interaction with the customer. For example, if you are dealing with the sales process, the end result could be a customer making a purchase, or a customer providing contact information for the sales team to follow up on, or  when a customer indicates what product he or she is interested in.

Build a dialog with the end result in mind.

We sometimes call this creating the conversation flow.

Of course, you can create as many conversation flows as required to support your business model.

3. DECIDE IF YOU NEED AI  

The are two types of chatbots - based on multiple choice buttons and based on natural language conversations.

Don’t discard buttons. Remember that a chabot is expected to make the user experience as enjoyable and as friendly as possible. Buttons often make conversation super easy and fun (the user simply clicks a button, what can be easier?).  In many business cases buttons provide a fast and efficient way to ask relevant questions and keep the conversation flowing towards the desired conclusion.

Using buttons also makes chatbot development simpler and reduces the development costs.

The second option is to make a chatbot support natural language conversations, in which case you will need AI.

Pick the AI solution you want to work with.

The good news is that there are several decent products in the market so you have a choice.

The not so good news is that they all are relatively complicated and require a certain level of technical knowledge.

(And you can always talk to us - we provide AI solutions that do not require any technical knowledge).

4. DECIDE IF YOU WANT TO DEVELOP YOUR CHATBOT IN HOUSE OR OUTSOURCE

Unless you want to position your business as an AI company you likely do not want to develop it on your own. There are several reasons for that.

First, AI technology is complex and its complexity if often underestimated. You will need top AI expertise and will probably need more of it than you anticipate.

Second, as Cameron Schuler recently observed, there is a significant shortage of AI experts and it will be difficult for you to find one.

Third, and perhaps most importantly, if you are a mainstream business developing in-house AI expertise is not part of your business model.

Bringing in an AI partner to help with your AI needs is a reasonable option for many businesses. Of course, the downside is additional immediate costs.  

Following the simple steps above and answering these questions will help you navigate the sophisticated world of AI, decide what kind of chatbot does your business require and how to approach the process of creating it.