Send Us Your Travel/Hospitality Business Pitch

sasha uritsky

Nov 10, 2015

nmodes is a data analytics company. We analyse data based on consumer intent. We’re pretty good at it.

We spend a significant portion of our processing resources on analysing travel data. And so we are fast to know when somebody is planning a trip, or looking for a place to stay, or visiting your city and searching for activities, restaurants, entertainment.

In addition to data processing we help businesses in monetizing the data we deliver them. We create and implement the marketing strategy to convert intent-driven consumer data into your sales. Typically the majority of the data comes from social web, and consequently a successful marketing strategy has an important benefit of establishing long-term social presence for your business.

We also offer free end user services. Knowing consumer intent gives us capability to identify in real-time social users in need of travel help. Our data is actionable, allowing to respond momentarily to individuals with timely recommendations and advice.

Knowing consumer intent in real-time gives business power to control the sales process. Your customer satisfaction will improve, and your sales will grow significantly.

And if you are not ready to start using our full service, you can always send us a short description of your business, its value, and how it is better from competition. We will be happy to connect consumers with your product when appropriate. No commitment on your part is required.

Intent-driven data offers instant value, start enjoying it.

Interested in reading more? Check out our other blogs:

Pros and cons of automation

Automation drives forward the economy. It allows businesses to scale and service large groups of customers. Automation first appeared in traditional industries, such as cotton production in England in 18th century or car conveyors in the US in early 20th century. The automation replaced physical labor.

With the invention of computers automated systems began to replace intellectual labour such as math calculations. Most of the software applications we use today can be described as automation. Online payments processing, online tickets purchasing, tax returns software, computer games, search engines, and endless other programs are all examples of software automation system.

As a next step we are now aiming at automating human decision making processing and high-level intellectual activities, historically considered to be sole domain of humans.

One interesting aspect of automation is lesser quality of service compared to manual service.

This is to be expected. If we gain in quantity we lose in quality.The gain in quantity is what automation is about - it allows to reach out to a large number of customers. Manual product or service can reach out to individuals only. The price we pay for the ability to deliver product or provide service en masse is the drop in quality.

Sometimes automation is an obvious choice. This is when the gain, the scalability, hugely outweighs the costs, lower quality. Search engine is a popular successful example. In other cases, the advantage in not so obvious. Online travel booking offers fast service without leaving the comforts of the home, but it does not often deliver the best option, such as finding the cheapest flight, and therefore many people still use ‘manual’ travel agents.

Social Strategy for B2B Companies

I am regularly approached by businesses that sell to other businesses to help them market and promote their brand on social networks.

And so I noticed that some of them have a vague idea of how social media works and the sustainability it offers. They often see social marketing as yet another way to advertise and sell their products, in the same manner they are accustomed to do on traditional marketing mediums. Not surprisingly it usually results in frustration.

While I saw companies successfully sell on social, they are typically limited to mass consumer oriented B2C verticals, such as fashion and apparel, travel and hospitality. There is a segment of online shoppers, sometimes called ‘impulse shoppers’, that makes purchases straight off the Twitter timeline, yet the majority of us go to social networks for different reasons. Certainly no one is buying an insurance policy, or a house, or a CRM solution there.

The success of social media and its importance for business is in its unique ability to build trust.

For B2B, as well as for the majority of consumer-oriented businesses, this is where the real value of social marketing lies. A more detailed discussion here

And so that means approaching social media strategically. First know precisely why you want to engage, understand clearly how it will help you grow the business. Then, if you are convinced of social media’s importance for the success of your business, start taking practical steps. Obviously very company is different, but here are some observations that are pretty generic:

- Plan long-term. Don’t expect results after one month. Not even after two months.

- Do not do social media just because ‘everybody’ is doing it. When people have strategy their choice is between social tools X or Y or Z. It typically comes early in the conversation. And when people say ‘I’ll try it for a month and see if it brings results’ or ‘I want to see how my friend/my competitor is making out before deciding’ it usually indicates a lack of strategy, because it implies a choice between tool X and doing nothing. In that case, better do nothing.

- Social media does not substitute sales. It is however one of the most efficient ways to grow sales Here is a good explaination

Social media’s importance for B2B business is increasing. More and more owners and executives are inquiring how they can succeed in the new environment. As usual, the earlier you start the better are the chances.