Social selling for businesses

sasha uritsky

Jan 03, 2015

Social selling is one of the hottest buzzwords in the technology market. The popularity of social networks made the customer interaction and buyers hunting easier than before. More and more consumers are using social media to find deals, research products and make recommendations.

From the seller’s perspective the efficient use of social media is based on the mastery of following two major steps:

1. Finding the relevant audience,

2. Engaging with that audience.

The first step should be automated. This is exactly where the promise of Big Data, or Smart Data, as they now begin to call it, is supposed to come into fruition. Finding relevant information in the ocean of social data is the poster example of how Smart data can help businesses in the new world defined by computerized systems and networks. The companies should be able to use programs and solutions that accurately and efficiently deliver relevant data. If the company is spending time to sift through the ever increasing informational stream without automating the process, it is wasting precious time thus compromising its business growth and eventually losing competitive edge.

The second step however is inherently manual. it is not a good idea to automate the engagement process. Social networks are designed to build trust, and trust cannot be won automatically. So it requires time and effort and knowledge. It also requires patience - trust cannot be built in minutes.

It is important that businesses looking to add social media into their arsenal of revenue channels, and we believe that all businesses should do just that, grasp this two-steps process. A clear understanding of the nature and requirements for each of the steps helps to plan strategically, manage the resources properly and avoid costly mistakes.

Interested in reading more? Check out our other blogs:

The End of Digital Monitoring Paradigm

Digital industry is changing rapidly.

For the last decade analysis of social chatter and capture of consumer sentiment was considered the cutting edge of the marketing strategy. In these early days of the new era of digital information businesses were told to listen to what market is saying about them. They were educated on the importance of media monitoring and the advantages it creates for strategic growth.

This picture has become outdated.

Listening to Big Data, in all its aspects and forms, is no longer enough. After you successfully listened and understood what customer said the next natural step would be to act, or respond. And so the digital domain is now spreading to include responses, with a host of innovative technological solutions reshaping the field rapidly. Advances in artificial intelligence in particular create disruptive scalable opportunities in the space traditionally known for its slow manual progression.

Facebook was among the firstto enter the market, introducing bots into the process of connecting users with brands. Then there was Microsoft's turn.

Following these developments bots became the hottest trend in Silicon Valley in 2016.

nmodes fits seamlessly into this new world order. We deliver AI solutions that power business sales process. Our listening solution accurately monitors and captures real-time needs and interests of individual customers within the defined audience. And our Intelligent Assistant solution brings scalability to responses without compromising on quality.

Volunteering during social distancing

nmodes is making an effort to assist you during this challenging time. Our team created this online community resource https://nmodes-coronavirus.web.app resource to help during COVID-19 self-isolation. It is powered by nmodes conversational AI.

In case you or your close ones are experiencing symptoms of COVID-19, our self-assessment tool could help to determine if further medical care is needed.

With the self-isolation assessment, you could measure whether your self-isolation procedures are appropriate or not. It is important to maintain self-isolation to protect yourself from getting infected.

If you wish to volunteer and contribute to the community our chatbot will connect you with people who need help. You can contribute either virtually and in-person.

Most importantly if you would like to get help the chatbot will connect you with a volunteer who could assist with your needs.

It is fast and easy - answer quick questions and you are all set. We have volunteers ready to help with all kinds of requests , from grocery shopping and home chores to online tutoring and sharing game time.