nmodes Is Helping Businesses to Succeed

sasha uritsky

Aug 16, 2014

With the launch of the new dashboard nmodes is helping businesses to drive traffic and grow sales.

For example, One of our clients needed to increase traffic to their website while at the same time improve the conversion rate. In other words, they wanted to see more quality traffic.

The client made a concentrated effort on social media, however they were having difficulties in finding the target audience - traditional keywords search resulted in too much noise and did not produce desired outcome.

nmodes dashboard simplified this client’s engagement process. We created a dedicated stream that accurately addressed their targeted audience. nmodes dashboard is actionable, so their engagement became easy. nmodes technology identifies potential customers accurately, and so their engagement became efficient.

As a result, the click thru rate rose up to 65%, traffic quality improved by 25%, and conversion increased to 6-8%

Another client relied heavily on mainstream dashboards (such as Hootsuite) These tools do not do a good job finding relevant conversations, in the process producing too much noise and forcing client’s community managers to spend long hours manually identifying these relevant conversations. The client manages multiple social account and this type of manual labour was impeding the business, both in terms of costs and efficiency.

nmodes produces highly accurate results in finding relevant conversations that do not require manual clean up. The client started using nmodes solution, and immediately freed a substantial amount of hours which enabled them to consecrate on servicing their customers and acquiring new ones.

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Lessons for Businesses from Brazil’s World Cup Disaster

1. Mental, or psychological, state of your team is important: you can put so much pressure on people before they crack. Brazil players didn’t become unqualified professionals overnight. They failed because they were overwhelmed by their country’s expectations, distorted sense of history, and the right to win considered divine. They were too emotionally charged, not in the proper state of mind to compete. So better keep calm, relaxed atmosphere in your team even before launch, or important deadline.

2. Manage customer expectations. Brazil were ramping them up unreasonably. Aggressive messages like the 6^th[title] is coming, statements by their coach about two more steps to heaven massively backfired by creating an unhealthy emotional frenzy in the society, which in return influenced the players (see 1.)

3. Logic, organization is the key to successful execution. Germany are not a great team. But they are very well organized. They had a detailed game-plan where every team member knew his task and several different scenarios where prepared. They were able to adjust when the situation on the field changed to squeeze maximum advantage. Sounds simple? That’s because it is.

Scalable Yet Personalized

How to offer businesses and organizations a solution that personalizes and scales consumer interaction process at the same time?

Personalizing the user relationship process. Today end users and consumers demand to be targeted individually and to be approached based on their actual interests. nmodes AI (Artificial Intelligence) powered solution helps organizations accurately identify user needs in real time. Our solution delivers information on each user individually thus providing the necessary level of personalization required of the successful customer service.

Scaling the user relationship process: Once the organization identifies a user and a problem that needs to be addressed, next step is reaching out to that user individually. Currently this is a manual non-scalable procedure. nmodes AI (Artificial Intelligence) solution provides automated assistance to human personnel, including substitution when deemed appropriate, thus making the entire process scalable.

Today more than 90% of all organizations and businesses rely on solutions based on keywords, even though these solutions provide low quality results not sufficient for the new generation of personalized scalable services.

nmodes solution enables sustainable delivery of high quality results, with x5 costs reduction and up to 45% increase in conversation (engagement) capacity.