Jun

Abundance of Information Often is a Liability

A massive change has occurred in the world during the last ten to twenty years. Until recently and throughout the history of mankind information was hard to access. Obtaining and sharing information was either a laborious process or impossible, and the underlying assumption was that information can never be enough.

Today, of course, we have the opposite picture. Not only information is easily available, it keeps pouring in from a growing number of sources, and we continuously find ourselves in situations when there is more information than we want or able to process.

A major task we, as species, are facing is therefore how to reduce or filter out relevant information. It is, to repeat, in direct opposition to the task we’ve been accustomed to during all previous centuries, which was how to obtain information.

Since this change took place only recently, within a lifetime of one generation, we didn’t have time to develop efficient set of procedures to address the new problem. But the work has started and will only accelerate with time.

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Scalable Yet Personalized

How to offer businesses and organizations a solution that personalizes and scales consumer interaction process at the same time?

Personalizing the user relationship process. Today end users and consumers demand to be targeted individually and to be approached based on their actual interests. nmodes AI (Artificial Intelligence) powered solution helps organizations accurately identify user needs in real time. Our solution delivers information on each user individually thus providing the necessary level of personalization required of the successful customer service.

Scaling the user relationship process: Once the organization identifies a user and a problem that needs to be addressed, next step is reaching out to that user individually. Currently this is a manual non-scalable procedure. nmodes AI (Artificial Intelligence) solution provides automated assistance to human personnel, including substitution when deemed appropriate, thus making the entire process scalable.

Today more than 90% of all organizations and businesses rely on solutions based on keywords, even though these solutions provide low quality results not sufficient for the new generation of personalized scalable services.

nmodes solution enables sustainable delivery of high quality results, with x5 costs reduction and up to 45% increase in conversation (engagement) capacity.

 

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Beware the lure of crowdsourced data

Crowdsourced data can often be inconsistent, messy or downright wrong 

We all like something for nothing, that’s why open source software is so popular. (It’s also why the Pirate  Bay exists). But sometimes things that seem too good to be true are just that. 

Repustate is in the text analytics game which means we needs lots and lots of data to model certain  characteristics of written text. We need common words, grammar constructs, human-annotated corpora  of text etc. to make our various language models work as quickly and as well as they do. 

We recently embarked on the next phase of our text analytics adventure: semantic analysis. Semantic  analysis the process of taking arbitrary text and assigning meaning to the individual, relevant components.  For example, being able to identify “apple” as a fruit in the sentence “I went apple picking yesterday” but to  identify “Apple’ the company when saying “I can’t wait for the new Apple product announcement” (note:  even though I used title case for the latter example, casing should not matter)

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