
Conversational AI is the use of speech-based assistants (such as chatbots, voicebots) in order to create an easier and more user-friendly experience for the customers.


Conversational AI is the use of speech-based assistants (such as chatbots, voicebots) in order to create an easier and more user-friendly experience for the customers.

We are experiencing a strong demand for conversational AI solutions. It is coming from every corner of the B2C market. It is growing by the day.
Conversational AI is becoming increasingly popular among the consumer facing business community. It is easy to see why - AI offers sales and customer service scalability and therefore is critical for the long-term success of a business.
Conversational AI solutions such as chatbots, voice bots, and virtual assistants provide much needed speed and efficiency, in an age where the rapid advancement of technology makes them virtually the only sustainable customer service solution.
Bu there is a catch - AI is complicated. Mainstream businesses do not have in house AI expertise. And it is not part of their business model to develop such expertise.
Today’s market offer several good conversational AI solutions, such as IBM Watson or Google DialogFlow. However, getting a business value out of them requires the very AI expertise that mainstream companies do not possess.
So what can be done?
Any AI solution should follow these three steps in order for the mainstream business community to fully benefit from it:
Many of us get the understanding of artificial intelligence from the film industry. It creates an image of smart, humanized machines that are helpful, efficient and omnipresent. It is true that AI has seen rapid advances in the past several years, to the point that it became an integral part of our everyday life. In real life, however, AI is far away from the level portrayed in sci-fi movies. And yet there are affordable AI tools and solutions that can make a significant impact on your business.
Here are three main reasons why a company, especially if it is a B2C company, should consider integrating AI into their business process.
AI makes your sales process scalable
AI solution dealing with your prospects and customers works 24/7 without sick days, holidays and breaks. It can handle any level of traffic, incoming inquiries and conversations. It does not need to be trained. It does not have personal issues or bad days. It is always polite and uses professional jargon. It is fast.
AI creates better user experience
Some might find it surprising but this is only because they have experienced low quality AI solutions. A professional AI solution makes customer experience better primarily because it delivers the results with a minimum of fuss and maximum efficiency. A good AI eliminates bureaucracy, makes customer experience speedy and seamless, and that’s what consumers are looking for today.
AI offers sustainability
Adding AI to your business model creates long-term sustainability for the business. It allows your business to grow while controlling, or even minimising the costs. More importantly, it ensures that the business remains competitive in providing the level of customer service consumers became accustomed to. Lastly, it creates platform for future technical improvements and integrations which, without a doubt, will be based on Artificial Intelligence components.