A.I. solutions for the business sales process.

Integrated Real-Time Data Boosts Content Delivery

Posted on  Feb 12, 2016  by 
sasha uritsky

How to make content more relevant and appealing to the content consumer?

This is a problem that has been on the mind of content creators for some time now. In our age of information abundance it is not easy to stand out and make your voice heard. The competition for the consumer’s attention is escalating, and with the number of information sources ever increasing, it will only get tougher.

Traditionally, a content delivery does not change across the target audience. A commercial, or a blog, looks and is experienced in the same way by all viewers and readers. We are entrenched in this paradigm, and can hardly imagine it being otherwise.

It turns out, the advancement of new technologies capable of capturing individual intents in real time brings up new opportunities in creating personalized experiences within the framework of content delivery.  

This is how content can become more relevant - by becoming more personalized.

In a rudimentary form, we are already familiar with this approach as seen in online advertising. Some web and social resources aim at personalizing their promotional campaigns based on whatever drops of behavioural patterns and interests they can squeeze out of our web searches.  The problem, of course, is that the technologies used to power these campaigns understand human behaviour poorly and results, therefore, more often than not leave a great deal to be desired. To put it mildly.

nmodes has been working on semantic processing of intent for several years. We now can capture intent from unstructured data (human conversations) with accuracy of 99%. (Interestingly, many businesses do not require this level of accuracy, being satisfied with 90%-92%, but we know how to deliver it anyway).

We recently started to experiment with personalizing content by using available consumer intent.

We used Twitter because of its real-time appeal.

We started by publishing a story, dividing it into several episodes:

 

And we kept the constant stream of data flowing, concentrating on intent to dine in Paris:

We then merged the content of the story with consumer intent to dine in Paris as captured by our semantic software. Like this:

This merging approach shows promising results - the engagement rate jumped above 90%.

Overall we are only at the beginning of a tremendous journey. We know that other companies are beginning to experiment, and the opportunities from introducing artificial intelligence related technologies into content delivery are plentiful.

There is a long road ahead, and we've made a one small step.  But it is a step in a very exciting direction.

 

Leave a Comment

Your email and website will not be published

Comments (20)
Bobbyunsox 4 days ago
Car port, 26, is one kevin durant shoes in the largest child, dell : garage in 2002, his or her dad announced over 07 years of career, finally handed over 40. 2% on threes survey card. From a extremely young age, Stephen around the shooting learned how to shoot with the feet of the grasp, when dad refused for taking him to the hornets education, Stephen will be pursed jaws, not because can't go to see those big-name players, the old you're, but because he also want to be with my dad, to employ his shot. At age 9, garage is of their own stephen curry shoes amateur league teams regarding players, only if the coach would need to outside shot collapse on the opponent's zone will become sent. Recalled the ourselves, garage proudly said: "when When i was a defense professionals, all start from at this time there. " To go here we are at curry shoes the original text, in the event the garage near the baseball in midfield, people tend to overlook essentially the most important thing: pool soccer ball skills. Sonya, thanks to help his mother, then some sort of 5 feet tall 3, cordial and some stubborn woman again at the same time, she was in school played point guard, checking out the volleyball after in to the campus of Virginia tech, and meet the storage there's father. "If I dribble to the coast, I have to pick to shoot or cross, it's my limit. "Dell mentioned, "people started for Stephen impression is all he is able to beautiful posture hit shots, but before becoming some sort of striker, he already was a better control player, people often ignore it. After his dribble shot, is I the most beautiful moments. Thanks to his mother. ". Tag: kyrie irving shoes adidas yeezy boost 350 v2 zebra kobe 10 lebron 14 shoes adidas pure boost wholesale hats puma fenty air jordan shoes curry shoes kobe shoes yeezy shoes russell westbrook shoes stephen curry jerseys james jerseyslebron jerseys} reebok pump fury kd 10 lebron james shoes nike air max 90 ultra Moir adidas nmd r2
ylq 45 days ago
cheap jerseys, north face, michael kors, north face backpacks, eyeglasses stores, michael kors uhren, raiders jerseys, true religion outlet, coach outlet online, givenchy shoes outlet, abercrombie, nj jerseys, longchamp taschen, womens clothing, fdsfdf F fsdfdsf 46 days ago

coach outlet

pandora charms

mulberry bags

ray ban sunglasses

valentino

air max 2017

adidas superstar

ralph lauren outlet

ralph lauren

coach factory outlet

nike outlet

pandora outlet

burberry outlet

salomon shoes outlet

rayban

yeezy boost 350

michael kors outlet

clarks outlet

mbt shoes

burberry outlet store

gucci outlet

true religion jeans

cheap jordans

nike air max

christian louboutin outlet

2017.7.5yangping

chenlixiang 54 days ago
ralph lauren outlet ralph lauren outlet louis vuitton outlet online new balance 990 pandora rings clearance nike air max thea nfl jerseys wholesale michael kors geldbeutel nike air max 2017 coach outlet store online clearances ugg boots outlet prada outlet michael kors handbags birkenstock shoes michael kors outlet adidas yeezy 350 boost michael kors handbags salomon boots cheap oakley sunglasses burberry outlet christian louboutin shoes oakley sunglasses cheap longchamp les pliages nfl jerseys rolex daytona cheap mlb jerseys longchamp outlet nfl jersey coach outlet store online kate spade outlet 2017.6.27chenlixiang
coach 87 days ago

cheap oakley outlet

[url=http://www.oakleyoutletwebsite.us.com]cheap oakley[/url] [url=http://www.oakleysunglassesshop.us.com]cheap oakley sunglasses[/url] oakley outlet oakley outlet

oakley sunglasses

[url=http://www.oakleyvault.org]oakley vault[/url]

oakley outlet

[url=http://www.oakleysunglasseseu.us.com]oakley sunglasses outlet[/url] [url=http://www.oakleysunglassesus.us.com]cheap oakley sunglasses[/url] ray ban sunglasses cheap ray bans

ray ban sunglasses

[url=http://www.raybanoutlet-online.us.com]ray ban outlet[/url] ray ban outlet ray ban sunglasses

ray ban outlet uk

[url=http://www.raybanoutletsshop.us.com/]ray ban outlet[/url] cheap ray ban sunglasses

ray ban sunglasses

[url=http://www.spysunglasses.us.com/]spy sunglasses[/url] spy outlet

cheap spy sunglasses

[url=http://www.spy-sunglasses.us.com/]cheap spy sunglasses[/url] oakley outlet

ray ban outlet

[url=http://www.oakley--outlet.us.com/]oakley outlet[/url] ray ban outlet
Angelababy 88 days ago
Most of you remember that three colorways of the adidas Yeezy Boost 350 V2 released in November. Like always, it didn’t take long for the trio to sell-out. While many have scoured the aftermarket, Adidas Ultra Boost there is another chance to buy all three at retail.For those that don’t know, the three colorways that launched of the adidas Yeezy Boost 350 Yeezy Boost 350 Kids V2 came in Black while accented with Red, Copper or Green. Now in-order for you to buy at retail, all you will have to do Adidas Eqt Boost if fill-out some information and have luck on your side.Sadly this isn’t a wide release but still gives many the chance. If selected, you will Adidas Ultra Boost Triple Black be able to purchase for the original retail price of $220 Adidas Eqt Support 93/16 at HBX. The amount of pairs available is unknown but it’s worth a shot. Good luck to everyone.
Just yesterday we provided you with a first look at the adidas NMD R2 in White and Core Red. We’ve now come to find out that that a Adidas NMD White pair along with the Black colorway you see above make up what adidas is calling the adidas NMD R2 Core Red Pack.Set to drop next Adidas Originals NMD week, the adidas NMD R2 Core Red Pack is made up of a pair done in a White Primeknit upper and another done in a
chenlina 101 days ago
chenlina20170511 celine outlet rolex watches for sale michael kors handbags michael kors bags canada goose outlet ray ban sunglasses coach outlet canada oakley sunglasses coach outlet coach outlet true religion jeans louis vuitton outlet ugg boots clearance christian louboutin sale mbt shoes rolex watches michael kors handbags coach outlet online columbia sportswear toms outlet coach outlet thunder jerseys tory burch outlet lebron shoes ralph lauren outlet coach factory outlet coach factory outlet supra shoes longchamp pas cher jordan 4
wty123 157 days ago
zapatillas nike, nike air force, ralph lauren uk, air jordan, burberry uk, toms.com, bottega, kevin durant shoeskobe bryant shoes, air max, converse, nfl jaguars, burberry outlet, pandora, nike air max, ed hardy clothing, kanye west shoes, new balance, air max, nfl chargers, ralph lauren polo, cheap basketball shoes, abercrombie fitch, oakley outlet online, ray ban sunglasses outlet, ralph lauren factory store, asics gel, air max 2014, burberry handbags, indiana pacers, cheap jerseys, converse shoes, coach factory online, michael kors australia, uhren, oakley,
ahmadfadilah 163 days ago
undangan pernikahan undangan pernikahan simple undangan pernikahan online udangan pernikahan pink undangan pernikahan unik undangan pernikahan online undangan pernikahan murah undangan pernikahan islami undangan pernikahan islami undangan pernikahan murah undangan pernikahan elegan undangan pernikahan artis undangan pernikahan unik dan murah contoh undangan pernikahan undangan pernikahan elegan dan murah undangan pernikahan elegan undangan pernikahan simple undangan pernikahan elegan dan murah undangan pernikahan artis undangan pernikahan putih udangan pernikahan pink undangan pernikahan unik dan murah undangan pernikahan putih undangan pernikahan unik Contoh undangan pernikahan undangan pernikahan Samsabit.com Jual Jaket Parka Persib Jaket Parka Persib Jaket Parka Persib Jual Jaket Parka Bandung
cai yan 247 days ago

christian louboutin

celine outlet

cheap oakley sunglasses

rolex daytona

adidas nmd

ugg boots canada

buy red bottoms

wholesale nike shoes

the north face

nike store

kobe shoes

jordan shoes

ugg outlet

gucci outlet

ray ban sunglasses

supra for sale

coach factory outlet

cheap oakley sunglasses

christian louboutin shoes

michael kors outlet

michael kors handbags

longchamp

rolex watches uk

yeezy boost

cheap jerseys

ray ban sunglasses

louis vuitton handbags outlet

louboutin uk

20161216caiyan

Ranj Sarraj 314 days ago
www.fashionlafemme.com www.cheaplafemme.net www.lafemmeparty.com www.coolsummerstore.com www.thedressesforlady.com www.sherrihilldiscount.com www.canadagooseitaly.com www.2017christianlouboutinshoes.com
WQ 318 days ago
nuggets jersey, nfl falcons jerseys, north face, nfl 49ers jerseys, portland trail blazers jerseys, timberland shoes, cheap true religion, brooklyn nets jerseys, michael kors handbags, beats headphones, jimmy choo, rolex watches, wedding dress, michael kors purses, red bottom shoes, nike outlet, hermes outlet, michael kors outlet online, air yeezy shoes, phoenix suns jersey, longchamp, tory burch sale, kate spade outlet, roshe runs, sas jersey, michael kors bags, ralph lauren polos, coach purses outlet online, ray ban, nfl titans jerseys, abercrombie and fitch, memphis grizzlies jerseys
look up reverse phone number free 338 days ago
Valսable informatiοn. Foгtunate me I discovered your sitе by chаnce, and I'm surprised why this coincidence did not happened earlier! I bookmarked it.
chenlina 353 days ago
chenlina20160901

christian louboutin sale

ugg outlet

giuseppe zanotti sandals

burberry outlet

canada goose pas cher

cheap jordan shoes

air jordans

ray ban sunglasses outlet

hollister outlet

ugg slippers

replica watches

michael kors outlet

miami heat jerseys

moncler outlet

rolex submariner

air jordan 13

jordan 8

ray ban sunglasses

adidas yeezy

coach outlet

jlgg00 373 days ago

hermes purses

Longchamp Outlet

abercrombie fitch

chanel

pandora rings sale

TRX Bands

michael kors

trx

burberry outlet

bercrombie Nederland

nike basketball shoes

nike jordan shoes

Nike Hyperdunk Shoes

trx workouts

Chanel bags Outlet

burberry us

michael kors handbags

online sale glasses

Chanel Outlet

Coach outlet online

official michael kors

Longchamp Factory Outlet Online

coach handbags

Kobe 9 Shoes

coach purse

clibin clibin 419 days ago
http://www.nmodes.com/entry/2016/05/19/end-digital-monitoring-paradigm/?c=52792 http://www.nmodes.com/entry/2016/04/13/curious-case-ai-technology/?c=52793 http://www.nmodes.com/nmodes-blog/ http://www.nmodes.com/entry/2016/02/12/integrated-real-time-data-boosts-content-delivery/ http://www.nmodes.com/entry/2016/01/10/easy-yet-unused-sales-revenue-channel-hotels-worldwide/ http://www.nmodes.com/entry/2015/12/10/intent-driven-data-critical-sales-growth/ http://www.nmodes.com/entry/2015/11/26/social-engagement-and-sales-accelerate-when-using-intent-driven-data/ http://www.nmodes.com/entry/2015/11/10/send-us-your-travelhospitality-business-pitch/ http://www.nmodes.com/entry/2015/10/06/amazing-social-data-travel-companies/ http://www.nmodes.com/entry/2015/09/06/social-marketing-simple/ http://www.nmodes.com/entry/2015/08/17/reality-bootstrapping/ http://www.nmodes.com/entry/2015/02/08/pros-and-cons-automation-part-1/ http://www.nmodes.com/entry/2015/02/03/social-selling-difference-between-facebook-and-twitter/ http://www.nmodes.com/entry/2015/01/03/social-data-and-social-engagement-businesses/ http://www.nmodes.com/entry/2014/11/01/towards-smarter-data-accuracy-and-precision/ http://www.nmodes.com/entry/2014/10/11/when-big-data-not-so-big-anymore/ http://www.nmodes.com/entry/2014/09/20/social-strategy-b2b-companies/ http://www.nmodes.com/entry/2014/09/08/anonymity-future-internet/ http://www.nmodes.com/entry/2014/08/22/advantage-social-engagement-businesses-simple-words/ http://www.nmodes.com/entry/2014/08/19/marketers-you-need-keep-evolving/ http://www.nmodes.com/entry/2014/08/16/nmodes-helping-businesses-succeed/ http://www.nmodes.com/entry/2014/07/30/nmodes-technology-overview/
nick 441 days ago
Nice job! viagra kopen viagra kaufen viagra online generic viagra generic viagra
ninest123 461 days ago
地方上的 http://www.louisvuitonoutlet.us.com/, http://www.burberry-outlet-store.us.com/, http://www.christian-louboutin-shoes.in.net/, http://www.uggs-outletboots.in.net/, http://www.louis-vuittonhandbags.org/, http://www.burberryoutlet-store.us.com/, http://www.raybans.name/, http://www.michaelkors-handbags.in.net/, http://www.uggsoutlets.us.com/, http://www.oakleysunglasses.com.co/, http://www.redbottoms.in.net/, http://www.louisvuitton-outlets.org/, http://www.ray-ban-sunglass.us.com/, http://www.cheapuggboots.in.net/, http://www.cheap-uggs.in.net/, http://www.oakleysunglasses1.us.com/, http://www.oakleysunglassesoutlet.us.org/, http://www.michaelkors-outlet-online.us.com/, http://www.outletonline-michaelkors.com/, http://www.polo-ralph-lauren-outlet.us.com/, http://www.louisvuitton-outlet-store.com/, http://www.michael-korsoutlet.in.net/, http://www.polo-ralph-lauren.us.com/, http://www.oakley--sunglasses.com.co/, http://www.louisvuitton.ar.com/, http://www.michaelkors-outlet-store.us.com/, http://www.uggs-outlet.in.net/, http://www.michaelkors-outlet-online.us.org/, http://www.rayban--sunglasses.org/, http://www.oakleyvault.us.com/, http://www.christianlouboutin-outlet.in.net/
natalia smith 513 days ago
very nice this article. gretting succes by natalia pingback : alat pembesar payudara pingback : selaput dara buatan pingback : jual pro extender pingback : obat perangsang pria pingback : jual klg asli pingback : vakum pembesar penis
natasya 513 days ago
thank you so much willing to share his knowledge. pingbck : obat klg pingback : Obat Penyubur Sperma pingback : Pro extender\ pingback : Alat Bantu Wanita