A huge number of travel related conversations is happening every day on social networks.
Based on nmodes Twitter data (averaged over 1.5 years of observations) there is
- 1 conversation every 15 minutes in which people notify that they are going to NYC;
- 1 conversation every 43 minutes in which people from the USA express intent to go to Europe;
- 1 conversation every 4 minutes with interest or intent to go on vacation;
- 1 conversation every 3 hours in which people are asking for hotel recommendations.
And this is just a tip of the iceberg.
(nmodes currently has 70+ travel-related topics and intents, and growing.)
For travel companies all these are qualified leads, potential customers, and attentive audience.
Reaching out to these potential customers results in a positive consumer experience, brand recognition, and, yes, sales!