Aug

The Advantage of Social Engagement for Business, in Simple Words

                                                   

Much is being said about social networks and their importance for businesses. The amount of analysis, explanations, and advice keeps on growing, while the matter is being investigated from every possible angle, real and imaginary.  

As for me, the need for businesses to market and sell on social can be explained by a simple argument.

Here it is.

The principle advantage of social networks for a business over other mediums is in the social networks’ potential to build trust. Traditional marketing mediums, such as TV, newspapers, internet, radio, etc. are not designed to build trust. They are information channels, or scaling vehicles, or sales means, but their primary goal is not to build trust. Social networks, on the other hand, are exactly this - a trust building tools.

And herein lies their biggest advantage in today’s market. The endless variety of options consumers have and the ever growing dissatisfaction with traditional aggressive marketing methods, such as commercials or banners, means that creating trust between businesses and their audiences is now the most efficient way to attract customers. The way that guarantees long-term sustainability and growth.

This is, simply put, the reason for businesses to embrace the social.

 

Interested in reading more? Check out our other blogs:

The End of Digital Monitoring Paradigm

                                 

Digital industry is changing rapidly.

For the last decade analysis of social chatter and capture of consumer sentiment was considered the cutting edge of the marketing strategy.  In these early days of the new era of digital information businesses were told to listen to what market is saying about them. They were educated on the importance of media monitoring and the advantages it creates for strategic growth.

This picture has become outdated.

Listening to Big Data, in all its aspects and forms, is no longer enough. After you successfully listened and understood what customer said the next natural step would be to act, or respond. And so the digital domain is now spreading to include responses, with a host of innovative technological solutions reshaping the field rapidly.  Advances in artificial intelligence in particular create disruptive scalable opportunities in the space traditionally known for its slow manual progression.

Facebook was among the firstto enter the market, introducing bots into the process of connecting users with brands. Then there was Microsoft's turn.

Following these developments bots became the hottest trend in Silicon Valley in 2016.

nmodes fits seamlessly into this new world order. We deliver AI solutions that power business sales process. Our listening solution accurately monitors and captures real-time needs and interests of individual customers within the defined audience. And our Intelligent Assistant solution brings scalability to responses without compromising on quality.  

 

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OUR AWESOME CHATBOT FEATURES

NMODES chatbots and conversational AI solutions come with a unique set of features.

Our goal is to make it easy for businesses to create and manage chatbots. The features we offer are important for successful implementation of a chatbot not only because they significantly improve its quality, but they also allow you to edit your chatbot in natural language, without any need to have technical knowledge or AI specialist in the team. 

1. Free AI Training 

Our chatbot solutions come with free AI training for life.

We will train your chatbot and continue to enhance it indefinitely.
It is our responsibility to ensure that your chatbot has the updated natural language processing capabilities. It is also our responsibility to guarantee that it understands not only common language but also language that is specific to your business, such as names of the products, terminology used in your industry, inventory list, and more. 

Your chatbot will be interacting with the customers all the time. We will enable it to learn from these interactions continuously and improve its language understanding and responses as a result of this learning.

2. Editing in natural language 

We realize that AI is a complex body of knowledge and one of your biggest concerns is that you are not familiar with it well enough. We made sure that you don’t need to be technically savvy to successfully manage a chatbot. Using our simple and friendly online interface you can control your chatbot in real time using common natural language. No technical knowledge is required.

At NMODES we continuously improve our AI capabilities. We use our AI not only to make the experience of your customers, conversing with your chatbot, better, but also to make your own experience, conversing with our platform, better.

Eventually the platform will be able to interact with you fully in natural language. We are not entirely there yet (it is an immense task). Still, we hold true to our promise that there is no need in being technically savvy to operate our platform even today. When the platform does not understand natural language our highly trained specialists are always ready to take over and provide support.


3. Real time connectivity 

Often there is a need for chatbot to access structured data (such as inventory database) to answer customer’s question. We made it easy for your chatbot to create external queries in real time and modify the responses accordingly. Your chatbot is able to decide in the middle of the conversation, based on the information it received from your database, how to respond and how to proceed with the conversation.

These are the most exciting among the features we created so that our customers have easy and enjoyable chatbot experiences. But there are other features available: conversational templates, dynamic AI Engines clustering, multiple widget skins and more! Let us know if want to see the full list of features.

To learn about the core technologies required to build a chatbot check out this post:

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