In May 2019, the Collision Conference took place in Toronto for the first time, and we couldn’t miss it! It was a great opportunity to meet amazing people, learn from great companies and showcase our own capabilities.
Attending the first day’s talks at the Collision center stage
AI solutions naturally attract attention
Lots of interest interest in our conversational AI
nmodes recently introduced new feature for our family of Advanced AI solutions – Arabic language support.
nmodes provides conversational AI solutions to address the needs of customers around the world. We deliver chatbots, integrated AI solutions, omni-channel AI systems and more. Our solutions are professional, efficient, scalable.
We believe this is the beginning in the marketplace for advanced conversational AI solutions that help improve and scale current sales and customer service business process. With Arabic support, we’re creating new opportunities for an important, fast-growing market segment.
Additional native language support is an integral part of our strategy of bringing a full spectrum solution to the AI market. We continue to define new solutions, add new languages to enable businesses and organizations around the world more easily benefit from the advantages of using solutions powered by advanced AI technology.
I am regularly approached by businesses that sell to other businesses to help them market and promote their brand on social networks.
And so I noticed that some of them have a vague idea of how social media works and the sustainability it offers. They often see social marketing as yet another way to advertise and sell their products, in the same manner they are accustomed to do on traditional marketing mediums. Not surprisingly it usually results in frustration.
While I saw companies successfully sell on social, they are typically limited to mass consumer oriented B2C verticals, such as fashion and apparel, travel and hospitality. There is a segment of online shoppers, sometimes called ‘impulse shoppers’, that makes purchases straight off the Twitter timeline, yet the majority of us go to social networks for different reasons. Certainly no one is buying an insurance policy, or a house, or a CRM solution there.
The success of social media and its importance for business is in its unique ability to build trust.
For B2B, as well as for the majority of consumer-oriented businesses, this is where the real value of social marketing lies. A more detailed discussion here
And so that means approaching social media strategically. First know precisely why you want to engage, understand clearly how it will help you grow the business. Then, if you are convinced of social media’s importance for the success of your business, start taking practical steps. Obviously very company is different, but here are some observations that are pretty generic:
- Plan long-term. Don’t expect results after one month. Not even after two months.
- Do not do social media just because ‘everybody’ is doing it. When people have strategy their choice is between social tools X or Y or Z. It typically comes early in the conversation. And when people say ‘I’ll try it for a month and see if it brings results’ or ‘I want to see how my friend/my competitor is making out before deciding’ it usually indicates a lack of strategy, because it implies a choice between tool X and doing nothing. In that case, better do nothing.
- Social media does not substitute sales. It is however one of the most efficient ways to grow sales Here is a good explaination
Social media’s importance for B2B business is increasing. More and more owners and executives are inquiring how they can succeed in the new environment. As usual, the earlier you start the better are the chances.