Jan

Easy Yet Untapped Revenue Channel for Hotels Worldwide

There are many travelers looking for hotels and places to stay on social web. Every day.

Take Twitter, for example:

 

Or this:



People are genuinely looking for help. Surprisingly though only few are getting it. According to nmodes data less than 12% of Twitter travel  requests are being answered. The rest - lost opportunities for hotels and businesses in the hospitality industry.  

 And how big is this opportunity anyway?

nmodes Twitter data shows that every 15 min somebody expresses intent of going to, or visiting New York. Most of these travelers need a place to stay there.

Every 33 min - intent of traveling to London.

Every 54 min - intent of traveling to Paris.

We started Twitter recommendation service @nmodesHelps and were encouranged by the results. 72% of those that received our travel recommendations reacted by thanking us and expressing their gratitude. This reinforced our assumption that people seek travel advice on Twitter, accept it as an instant value, and are prepared to act upon it.

The hotels that are ready to move fast to monetize this opportunity will benefit the most.

 

Interested in reading more? Check out our other blogs:

Building Facebook Messenger chatbot: what they forgot to tell you.

                                     

There are lots of written tutorials and online videos on this subject.

Yet many of them omit important details of the bot building process. These details may vary from one user to another and are difficult to describe in a unilateral fashion. Consequently it is easier for tutorial writers not to mention them at all. We try here to fill the gap and provide some additional clarity.

1. Creating Facebook app.

One of the first steps in building a Facebook Messenger bot is creating a Facebook App. It requires a business Facebook page. This might seem obvious to avid social users yet worth mentioning: a business Facebook page can only be created from a personal Facebook page. If you already have a business Facebook page move on to the next step. If you have a personal Facebook page go on and create a business page. If you are among the lucky ones that live without Facebook presence now is your chance to become like everybody else.

2. Getting SSL certificate.

Next you need to setup a webhook. Your web application is hosted on a web server and the webhook’s role is to establish connection between Facebook and your web application via your web server. In order for the webhook to work you need SSL certificate because Facebook supports only secure connections (HTTPS) to external web servers. So first, you need to purchase it. The costs change from one company to another but it is important to buy a reliable certificate otherwise Facebook might reject it. All major ISP companies offer SSL products. Second, you need to install it on your web server. The installation process can be tricky. Sometimes you can get technical help from the ISP company that sold you the certificate (as a rule of thumb, the bigger the brand the better their technical support is supposed to be. But the cost may be higher too). You can also rely on popular tools, such as keytool command utility, assuming you know how to use them. In any case, it might be a good idea to allocate several days, up to a week, for this step when planning your project.

3. Choosing the server environment.

Your options are (almost) unlimited. Many online tutorials use Heroku which is a cloud-based web application platform, but a simple Tomcat web server would suffice too. Your decisions should be based on your business requirements.  A lightweight server such as Tomcat is a good fit when it comes to web centric, user facing applications. If backend integration comes into play, a web application server should be considered.

Your choice of programming languages is also broad. PHP is one popular option, Java is another but the list by no means ends here. Your chatbot app communicates with Facebook using POST requests, so any language that supports web protocols will work. Again, make decisions having your business goals in mind.

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One Fast Way To Increase Your Online Sales

                                                   

Chatbots and conversational AI solutions offer easy and reliable sales channel.

Chatbots are helpful because they not only engage with your customers, they also retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. For example, when a user has a customer care inquiry, the chatbot can answer it accurately and take the conversation a step further by offering personalized shopping advice based on the customer's purchase history and preferences.

Chatbots make communication with your brand proactive, thus enhancing your brand's reputation. By increasing interactions, they make a positive effect on your sales numbers.

Chatbots allow your business to reach out to a wider audience. They can gather and analyze customer feedback and data. Send relevant notifications. Make communicating with your brand more fun.

Chatbots help with top of funnel conversions. Offering your online customers a highly personalized experience of your site with the addition of a chatbot can help guide consumers down the sales funnel, and ultimately influence their buying decisions. 

To summarize, chatbots opens new opportunities for you to increase sales. Opportunities that are easy to use and are not costly. Better not to miss them!

 

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