In May 2019, the Collision Conference took place in Toronto for the first time, and we couldn’t miss it! It was a great opportunity to meet amazing people, learn from great companies and showcase our own capabilities.
Attending the first day’s talks at the Collision center stage
AI solutions naturally attract attention
Lots of interest interest in our conversational AI
nmodes is making an effort to assist you during this challenging time. Our team created this online community resource https://nmodes-coronavirus.web.app resource to help during COVID-19 self-isolation. It is powered by nmodes conversational AI.
In case you or your close ones are experiencing symptoms of COVID-19, our self-assessment tool could help to determine if further medical care is needed.
With the self-isolation assessment, you could measure whether your self-isolation procedures are appropriate or not. It is important to maintain self-isolation to protect yourself from getting infected.
If you wish to volunteer and contribute to the community our chatbot will connect you with people who need help. You can contribute either virtually and in-person.
Most importantly if you would like to get help the chatbot will connect you with a volunteer who could assist with your needs.
It is fast and easy - answer quick questions and you are all set. We have volunteers ready to help with all kinds of requests , from grocery shopping and home chores to online tutoring and sharing game time.
There are obviously some key differences between Facebook and Twitter that make them appealing to different people as well as businesses. If possible, businesses should try to leverage both networks in their marketing and sales efforts.
But marketing approaches for each network differ. Consequently social selling approaches differ as well. Here are some major differences of the two networks that impact sales strategy:
- Twitter lets all the accounts commingle, Facebook makes a definite distinction between business and personal. This can be an issue because a business page cannot proactively connect with individuals with personal profiles. Individuals have to first like a business page and still the business can’t reach out to them directly unless they message first. This is not the case with Twitter, as anyone can follow pretty much anyone.
- Facebook preferred way to market products and promote online sales can be compared to a showroom. The prospects can see the product and purchase it through some other channel, however engagement (with prospects) is limited to friends and followers. Hence growing the number of friends and followers becomes a critical task on Facebook. Twitter does not offer promotional capabilities but engagement activity is not limited to followers. The engagement on Twitter is therefore more straightforward and can lead to direct sales.
- Facebook user data is typically open to friends or followers. Twitter data is typically open to the entire world.
- Twitter is fast (minutes). Facebook is slower (hours and days).
- Twitter is more about building a brand identity. Facebook is more about business relationships.
To summarize, a direct timely engagement could be a good strategy on Twitter. In a typical scenario a user tweets that she needs a taxi or asks where to dine tonight. A taxi company or a relevant restaurant engages in a conversation and secures a customer. It is an efficient approach with immediate ROI.
On Facebook a good strategy is to grow and educate a community of followers. Facebook is excellent for promotional campaigns. This is a longer-term strategy with effects not visible until after several months.