In May 2019, the Collision Conference took place in Toronto for the first time, and we couldn’t miss it! It was a great opportunity to meet amazing people, learn from great companies and showcase our own capabilities.
Attending the first day’s talks at the Collision center stage
AI solutions naturally attract attention
Lots of interest interest in our conversational AI
A huge number of travel related conversations is happening every day on social networks.
Based on nmodes Twitter data (averaged over 1.5 years of observations) there is
- 1 conversation every 15 minutes in which people notify that they are going to NYC;
- 1 conversation every 43 minutes in which people from the USA express intent to go to Europe;
- 1 conversation every 4 minutes with interest or intent to go on vacation;
- 1 conversation every 3 hours in which people are asking for hotel recommendations.
And this is just a tip of the iceberg.
(nmodes currently has 70+ travel-related topics and intents, and growing.)
For travel companies all these are qualified leads, potential customers, and attentive audience.
Reaching out to these potential customers results in a positive consumer experience, brand recognition, and, yes, sales!
Social media generates a vast amount of data. There are 500 million daily messages on Twitter alone. Still more data on Facebook, Google+, LinkedIn and other social networks. Some of this data is useful to businesses, in fact, it is extremely useful.
A business can use social data to generate actionable insights about customers, competitors and their company strategy. Social information empowers departments and teams, and when used correctly, creates a strong sustainable bond between businesses and their customers.
nmodes Intent API helps businesses to execute their social strategy efficiently. Here are the major elements of social strategy Intent API contributes to:
1. Listening. Intent API finds customer intent with any level of granularity. You might want to know who is looking to buy shoes in general, or looking to buy flip-flops in particular, or interested in buying only Nike footware, or interested in buying sneakers in New York region.
2. Sales and marketing. Intent API understands what stage in the purchase process your customer is in. Intent API tells if a customer is ready to buy, or is in the awareness stage, or considering the purchase but not ready yet, and so on.
3. Social intelligence. Intent API delivers meaningful intents and behavioral information on a large scale and for all verticals. Any insights and topics, as long as somebody is conversing on this topic, are available.
4. Teams and projects. Intent API channels information to the relevant departments within the company. Sales prospects should go to sales department, complaints to customer service, brand conversations to the marketers, and technical issues to tech support.