May

The End of Digital Monitoring Paradigm

                                 

Digital industry is changing rapidly.

For the last decade analysis of social chatter and capture of consumer sentiment was considered the cutting edge of the marketing strategy.  In these early days of the new era of digital information businesses were told to listen to what market is saying about them. They were educated on the importance of media monitoring and the advantages it creates for strategic growth.

This picture has become outdated.

Listening to Big Data, in all its aspects and forms, is no longer enough. After you successfully listened and understood what customer said the next natural step would be to act, or respond. And so the digital domain is now spreading to include responses, with a host of innovative technological solutions reshaping the field rapidly.  Advances in artificial intelligence in particular create disruptive scalable opportunities in the space traditionally known for its slow manual progression.

Facebook was among the firstto enter the market, introducing bots into the process of connecting users with brands. Then there was Microsoft's turn.

Following these developments bots became the hottest trend in Silicon Valley in 2016.

nmodes fits seamlessly into this new world order. We deliver AI solutions that power business sales process. Our listening solution accurately monitors and captures real-time needs and interests of individual customers within the defined audience. And our Intelligent Assistant solution brings scalability to responses without compromising on quality.  

 

Interested in reading more? Check out our other blogs:

WHY ALL CONVERSATIONAL AI SOLUTIONS ARE CURRENTLY CUSTOM MADE

                                                                                                                                         

All quality conversational AI solutions such as chatbots, voice bots, virtual assistants are customized. The reason is because conversational AI solutions have a component called AI training that has to be individually tailored to the needs of each business. Currently AI industry does not have a suitable solution to automate this component.


There are, of course, easy-to-use, scalable products such as Chatfuel, ManyChat and others, but they do not provide sufficient quality and therefore do not add value to the professional sales or customer service process.


The next generation of conversational AI solutions will be scalable, while capable of delivering the level of quality required by businesses and professional organizations. nmodes is among a limited number of AI companies, with sufficient level of technological knowledge and deep enough understanding of underlying linguistic processes. working on delivering this kind of solution to the market as quickly as possible. In the meantime, customizable AI solutions, with personalized AI training component, is industry's best option.  

 
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Reality of Bootstrapping

Going after investors? Do you know that less than 1 percent of startups actually raise VC (or angel) capital, which means that the vast majority are self-funded. Yet the main reason for it simply lies in the inability of most companies to find investors.

Bootstrapping, however, has several strategic advantages for your company's future growth. Perhaps the biggest is retaining the majority of shares and control over the strategy and direction your company is moving towards.

It also teaches financial discipline. Bootstrapping at the start helps to understand the importance of  revenue and cash flow, as opposed to unabridged product development, and keeps you connected to your company's financial reality. Only when profitability increase do you then green-light new opportunities, increased risk-taking, and growth acceleration.

In reality, the founders are expected to be flexible.  While entrepreneurs have certain intentions and philosophies when they are starting out, a hallmark trait for successful founders is the ability to adapt to changing environments and opportunities.

Sometimes, that means waiting a long time to generate the financial metrics that really matter, revenue and profit. By challenging your leadership team to focus on building the business organically and figuring out how to make the company consistently profitable on a model that can scale without VC capital, you make your company more valuable to future investors.

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