May

The End of Digital Monitoring Paradigm

                                 

Digital industry is changing rapidly.

For the last decade analysis of social chatter and capture of consumer sentiment was considered the cutting edge of the marketing strategy.  In these early days of the new era of digital information businesses were told to listen to what market is saying about them. They were educated on the importance of media monitoring and the advantages it creates for strategic growth.

This picture has become outdated.

Listening to Big Data, in all its aspects and forms, is no longer enough. After you successfully listened and understood what customer said the next natural step would be to act, or respond. And so the digital domain is now spreading to include responses, with a host of innovative technological solutions reshaping the field rapidly.  Advances in artificial intelligence in particular create disruptive scalable opportunities in the space traditionally known for its slow manual progression.

Facebook was among the firstto enter the market, introducing bots into the process of connecting users with brands. Then there was Microsoft's turn.

Following these developments bots became the hottest trend in Silicon Valley in 2016.

nmodes fits seamlessly into this new world order. We deliver AI solutions that power business sales process. Our listening solution accurately monitors and captures real-time needs and interests of individual customers within the defined audience. And our Intelligent Assistant solution brings scalability to responses without compromising on quality.  

 

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The Automation Is Coming

                                                         

A close look at the history of humanity leaves us with no choice but to admit that the majority of jobs as we know them now will be transferred to automated systems. This is part of the technological and scientific progress our civilization is undertaking and it is irreversible.

Artificial intelligence became mainstream in 2016. For the first time artificial intelligence is not only available to big companies like Google, Amazon or Apple, but to the majority of businesses worldwide.  Startups have started building products and services using artificial intelligence en masse.

The essence of artificial intelligence is massive, intuitive computing power: machines so smart that they can learn and become even smarter.  The machines are becoming quicker and more nimble. They cover wider range of conversation topics. They now connect to robotic systems and online interactive systems. There is literally very little they cannot, or will not be able to, do as applied to industrial workforce.

With all the good that’s going to come with automation, we are suddenly faced with a new problem: the elimination of many low and middle class jobs. Many jobs that have already been severely impacted by computers (manufacturing, administrative support, retail, and transportation) will continue to diminish. In the nearest future routine-based jobs (telemarketing, sewing) and work that can be solved by smart algorithms (tax preparation, data entry keyers and insurance underwriters) are most likely to be eliminated.

What to do? It is fruitless to fight automation, we need to find ways to work with automation rather than against it.

The solution is to become more creative as species. Creativity is the natural advantage of humans over machines. Automation is about to change the course of the world, it’s going to be a great disruptor and impact the workforce like nothing we’ve seen before. We can sit around and gradually become obsolete, or accept the challenge and use the tool of creativity, which we are in unique possession of, to maintain our superiority.

 

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NMODES at Collision 2019



While Toronto is charged with hosting the Collision - "North America's fastest-growing tech conference" this year, nmodes is excited to make its first appearance among designated start-ups who have been selected to demo their products to conference visitors, potential investors, tech-enthusiasts and business executives.

nmodes, a year and a half in the market, offers a conversational product that uses AI to provide its customers with a scalable solution to execute 24/7/365 marketing acquisition and customer experience programs. While nmodes has already garnered its global presence with 40+ clients, North American market continues to be most enterprising for AI Chatbots and Voicebots.   Collision Tech Event offers an exciting opportunity for nmodes team to take its networking game a notch higher and pitch it to businesses looking to catch-up with the AI space and be early adopters of hottest AI products available in the market.

How nmodes is different than other chatbots?

AI space is nothing new to the tech world as chatbots, virtual assistants and voice bots are finding their commercial contribution toward improving the customer experience of brands. nmodes continues to work closely with the businesses focusing on helping brands drive double digit growth in lead conversions and engagement rates.

Three key market differentiators for nmodes:

  1. 1. Interlacing marketing and customer experience

nmodes chatbots are custom built for the brands.  nmodes solutions support full customer lifecycle from lead generation to marketing campaigns to scheduling demos, to gathering feedback and understanding engagement patterns of existing customers.

  1. 2. Lifetime AI training

nmodes solutions promise to work with progressive AI capabilities that are built to recognize old and new communication patterns and form a sensible response template that is malleable and fulfills the intent of desired conversation for the customers.

Nmodes solutions work on three principles while conversing with the customers.

A) Keep business context

nmodes solutions remember the customer’s history and their presence in the sales cycle and hence conversations are based upon the context of customer for the brand.

B) Data personalization

personalization of conversations focuses on collecting different data points from all internal and external data sources, helping brands deliver tailored and one-on-one predictive interactions.

C) Easy to use analytics

nmodes advanced dashboards uncover detailed analytics and insights on customer conversion rates, engagement rates and listen upon most common conversations to help brands better align their marketing communications and customer experience strategies.




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