Send Us Your Travel/Hospitality Business Pitch

sasha uritsky

Nov 10, 2015

nmodes is a data analytics company. We analyse data based on consumer intent. We’re pretty good at it.

We spend a significant portion of our processing resources on analysing travel data. And so we are fast to know when somebody is planning a trip, or looking for a place to stay, or visiting your city and searching for activities, restaurants, entertainment.

In addition to data processing we help businesses in monetizing the data we deliver them. We create and implement the marketing strategy to convert intent-driven consumer data into your sales. Typically the majority of the data comes from social web, and consequently a successful marketing strategy has an important benefit of establishing long-term social presence for your business.

We also offer free end user services. Knowing consumer intent gives us capability to identify in real-time social users in need of travel help. Our data is actionable, allowing to respond momentarily to individuals with timely recommendations and advice.

Knowing consumer intent in real-time gives business power to control the sales process. Your customer satisfaction will improve, and your sales will grow significantly.

And if you are not ready to start using our full service, you can always send us a short description of your business, its value, and how it is better from competition. We will be happy to connect consumers with your product when appropriate. No commitment on your part is required.

Intent-driven data offers instant value, start enjoying it.

Interested in reading more? Check out our other blogs:

Social selling. Difference between Facebook and Twitter

There are obviously some key differences between Facebook and Twitter that make them appealing to different people as well as businesses. If possible, businesses should try to leverage both networks in their marketing and sales efforts.

But marketing approaches for each network differ. Consequently social selling approaches differ as well. Here are some major differences of the two networks that impact sales strategy:

- Twitter lets all the accounts commingle, Facebook makes a definite distinction between business and personal. This can be an issue because a business page cannot proactively connect with individuals with personal profiles. Individuals have to first like a business page and still the business can’t reach out to them directly unless they message first. This is not the case with Twitter, as anyone can follow pretty much anyone.

- Facebook preferred way to market products and promote online sales can be compared to a showroom. The prospects can see the product and purchase it through some other channel, however engagement (with prospects) is limited to friends and followers. Hence growing the number of friends and followers becomes a critical task on Facebook. Twitter does not offer promotional capabilities but engagement activity is not limited to followers. The engagement on Twitter is therefore more straightforward and can lead to direct sales.

- Facebook user data is typically open to friends or followers. Twitter data is typically open to the entire world.

- Twitter is fast (minutes). Facebook is slower (hours and days).

- Twitter is more about building a brand identity. Facebook is more about business relationships.

To summarize, a direct timely engagement could be a good strategy on Twitter. In a typical scenario a user tweets that she needs a taxi or asks where to dine tonight. A taxi company or a relevant restaurant engages in a conversation and secures a customer. It is an efficient approach with immediate ROI.

On Facebook a good strategy is to grow and educate a community of followers. Facebook is excellent for promotional campaigns. This is a longer-term strategy with effects not visible until after several months.

3 ways AI will increase your sales

Many of us get the understanding of artificial intelligence from the film industry. It creates an image of smart, humanized machines that are helpful, efficient and omnipresent. It is true that AI has seen rapid advances in the past several years, to the point that it became an integral part of our everyday life. In real life, however, AI is far away from the level portrayed in sci-fi movies. And yet there are affordable AI tools and solutions that can make a significant impact on your business.

Here are three main reasons why a company, especially if it is a B2C company, should consider integrating AI into their business process.

AI makes your sales process scalable

AI solution dealing with your prospects and customers works 24/7 without sick days, holidays and breaks. It can handle any level of traffic, incoming inquiries and conversations. It does not need to be trained. It does not have personal issues or bad days. It is always polite and uses professional jargon. It is fast.

AI creates better user experience

Some might find it surprising but this is only because they have experienced low quality AI solutions. A professional AI solution makes customer experience better primarily because it delivers the results with a minimum of fuss and maximum efficiency. A good AI eliminates bureaucracy, makes customer experience speedy and seamless, and that’s what consumers are looking for today.

AI offers sustainability

Adding AI to your business model creates long-term sustainability for the business. It allows your business to grow while controlling, or even minimising the costs. More importantly, it ensures that the business remains competitive in providing the level of customer service consumers became accustomed to. Lastly, it creates platform for future technical improvements and integrations which, without a doubt, will be based on Artificial Intelligence components.