Social Marketing is Simple

sasha uritsky

Sep 06, 2015

In its very essence social marketing is based on one simple foundation - give first, take later.

This concept of giving to the community is hardly possible to overestimate. It defines the way social networks operate and goes even deeper, to the basic principles of social interactions among humans.

In fact it is a much healthier foundation for business than traditional one, based on advertising.

Yet it runs contrary to what many entrepreneurs and business people perceive as a proper marketing approach.

Traditional marketing, such as billboards, radio ads, posters, banners, emails blasts, etc is based on two principles, a) the statistical law of big numbers, aiming to reach out to as large audience as possible while knowing that only a small percent would become interested, b) message of self-promotion and self-advertisment.

Social marketing negates both of these principles.

Social marketing is personal, it operates individually, and in a personalised way. Which makes perfect sense from a common perspective. Would you rather be bombarded by the generic ads that in most cases have nothing to do with your interests and desires, or approached on a one-on-one basis with a chance to discuss your specific needs?

Social marketing is directed towards promoting the interests of others, not yours (or your business). Again it makes sense as we are a social species, we live in societies and rely on communication. The most successful communication strategy is the one that takes care of the needs of your communication partner.

And so, opposing the traditional marketing approach, social marketing is based on the idea of giving to the community. Which makes it more efficient than traditional marketing, if measured against the effort applied. In other words, taken 100 random prospects, we are more likely to convert them into customers if using social marketing than traditional marketing.

But is it scalable?

(to be continued)

Interested in reading more? Check out our other blogs:

OUR AWESOME CHATBOT FEATURES

NMODES chatbots and conversational AI solutions come with a unique set of features.

Our goal is to make it easy for businesses to create and manage chatbots. The features we offer are important for successful implementation of a chatbot not only because they significantly improve its quality, but they also allow you to edit your chatbot in natural language, without any need to have technical knowledge or AI specialist in the team.

1. Free AI Training

Our chatbot solutions come with free AI training for life.

WHAT IS AI TRAINING? LEARN ABOUT BASIC CONCEPTS nmodes.com

We will train your chatbot and continue to enhance it indefinitely.
It is our responsibility to ensure that your chatbot has the updated natural language processing capabilities. It is also our responsibility to guarantee that it understands not only common language but also language that is specific to your business, such as names of the products, terminology used in your industry, inventory list, and more.

Your chatbot will be interacting with the customers all the time. We will enable it to learn from these interactions continuously and improve its language understanding and responses as a result of this learning.

2. Editing in natural language

We realize that AI is a complex body of knowledge and one of your biggest concerns is that you are not familiar with it well enough. We made sure that you don’t need to be technically savvy to successfully manage a chatbot. Using our simple and friendly online interface you can control your chatbot in real time using common natural language. No technical knowledge is required.

At NMODES we continuously improve our AI capabilities. We use our AI not only to make the experience of your customers, conversing with your chatbot, better, but also to make your own experience, conversing with our platform, better.

Eventually the platform will be able to interact with you fully in natural language. We are not entirely there yet (it is an immense task). Still, we hold true to our promise that there is no need in being technically savvy to operate our platform even today. When the platform does not understand natural language our highly trained specialists are always ready to take over and provide support.

3. Real time connectivity

Often there is a need for chatbot to access structured data (such as inventory database) to answer customer’s question. We made it easy for your chatbot to create external queries in real time and modify the responses accordingly. Your chatbot is able to decide in the middle of the conversation, based on the information it received from your database, how to respond and how to proceed with the conversation.

These are the most exciting among the features we created so that our customers have easy and enjoyable chatbot experiences. But there are other features available: conversational templates, dynamic AI Engines clustering, multiple widget skins and more! Let us know if want to see the full list of features.

To learn about the core technologies required to build a chatbot check out this post:

CHATBOT PLATFORMS. HOW TO CHOOSE THE RIGHT ONE?nmodes.com

3 ways AI will increase your sales

Many of us get the understanding of artificial intelligence from the film industry. It creates an image of smart, humanized machines that are helpful, efficient and omnipresent. It is true that AI has seen rapid advances in the past several years, to the point that it became an integral part of our everyday life. In real life, however, AI is far away from the level portrayed in sci-fi movies. And yet there are affordable AI tools and solutions that can make a significant impact on your business.

Here are three main reasons why a company, especially if it is a B2C company, should consider integrating AI into their business process.

AI makes your sales process scalable

AI solution dealing with your prospects and customers works 24/7 without sick days, holidays and breaks. It can handle any level of traffic, incoming inquiries and conversations. It does not need to be trained. It does not have personal issues or bad days. It is always polite and uses professional jargon. It is fast.

AI creates better user experience

Some might find it surprising but this is only because they have experienced low quality AI solutions. A professional AI solution makes customer experience better primarily because it delivers the results with a minimum of fuss and maximum efficiency. A good AI eliminates bureaucracy, makes customer experience speedy and seamless, and that’s what consumers are looking for today.

AI offers sustainability

Adding AI to your business model creates long-term sustainability for the business. It allows your business to grow while controlling, or even minimising the costs. More importantly, it ensures that the business remains competitive in providing the level of customer service consumers became accustomed to. Lastly, it creates platform for future technical improvements and integrations which, without a doubt, will be based on Artificial Intelligence components.