Social Marketing is Simple

So you decided that your business needs a chatbot.

And you’ve probably heard conflicting opinions on chatbots - some praise them for the ease with which they can offer customer service, others criticize for their lack of true intelligence.

How to proceed?

At nmodes, we have been working on chatbots longer than most, starting long before they became popular.

Here is how we advise mainstream businesses to approach the chatbot quandary.

1. SET YOUR BUSINESS GOALS  

Remember that users prefer to spend less time talking to your chatbot, not more. A user wants to resolve specific issues related to your brand, not engage in a soul searching chit chat about the meaning of life, politics or sports. A user expects your chatbot to provide the answer to a particular question, and the faster the chatbot can do it the more satisfying customer experience it will create.  

All that means is that your chatbot does not need to have the capabilities of a Siri (generic conversational AI solution). Instead, it has to understand really well the conversational domains related to your business. It does not need to support much of the rest of the language.

And so you need to decide which business related topics you want your chatbot to cover and not to venture outside of these topics.

Typically chatbot topics revolve around sales process, customer support, sometimes they include lead generation, FAQs, problem resolution, and reputation management.

2. DEFINE THE DIALOGS

Chatbots are about conversations. After you have decided what kind of topics you want your chatbot to support it is time to get a bit more specific and define the dialogs. Ask yourself the following question: what do you want to achieve at the end of the chatbot’s interaction with the customer. For example, if you are dealing with the sales process, the end result could be a customer making a purchase, or a customer providing contact information for the sales team to follow up on, or  when a customer indicates what product he or she is interested in.

Build a dialog with the end result in mind.

We sometimes call this creating the conversation flow.

Of course, you can create as many conversation flows as required to support your business model.

3. DECIDE IF YOU NEED AI  

The are two types of chatbots - based on multiple choice buttons and based on natural language conversations.

Don’t discard buttons. Remember that a chabot is expected to make the user experience as enjoyable and as friendly as possible. Buttons often make conversation super easy and fun (the user simply clicks a button, what can be easier?).  In many business cases buttons provide a fast and efficient way to ask relevant questions and keep the conversation flowing towards the desired conclusion.

Using buttons also makes chatbot development simpler and reduces the development costs.

The second option is to make a chatbot support natural language conversations, in which case you will need AI.

Pick the AI solution you want to work with.

The good news is that there are several decent products in the market so you have a choice.

The not so good news is that they all are relatively complicated and require a certain level of technical knowledge.

(And you can always talk to us - we provide AI solutions that do not require any technical knowledge).

4. DECIDE IF YOU WANT TO DEVELOP YOUR CHATBOT IN HOUSE OR OUTSOURCE

Unless you want to position your business as an AI company you likely do not want to develop it on your own. There are several reasons for that.

First, AI technology is complex and its complexity if often underestimated. You will need top AI expertise and will probably need more of it than you anticipate.

Second, as Cameron Schuler recently observed, there is a significant shortage of AI experts and it will be difficult for you to find one.

Third, and perhaps most importantly, if you are a mainstream business developing in-house AI expertise is not part of your business model.

Bringing in an AI partner to help with your AI needs is a reasonable option for many businesses. Of course, the downside is additional immediate costs.  

Following the simple steps above and answering these questions will help you navigate the sophisticated world of AI, decide what kind of chatbot does your business require and how to approach the process of creating it.

Artificial Intelligence, more commonly referred to as simply AI, has been, since it’s early days, changing our lives in many ways. AI has become one of the greatest inventions of the human mind. When thinking of AI, we do not normally associate AI as being involved in helping farmers grow more crops to feed the exponentially growing population, or helping develop cancer treatment, or even keeping kids safe from trafficking and abuse by finding improper online activities. Instead we think of computers to phones, to self-driving cars and robots. However AI doesn’t just power the gadgets that we have grown so accustomed to in our daily lives, but it is increasingly being used to help solve impending social challenges.

One of these impending social issues is the quite literally hot topic – global warming. The challenges of global warming are growing by the day, as its impacts are becoming more severe and harder to manage. Melting ice caps, severe sever weather changes, extinction of species, are just a few of the consequences of the manmade climate change that is plaguing our world today. Despite widespread acceptance and awareness, the rate at which the world is embracing positive change is unfortunately not fast enough.

Fortunately there are many large companies that are setting an example by using AI to develop new ways in which to battle global warming. In fact, it seems as though AI is the only solution we have. It is helping us not only track and our present data, but also analyze our past data so that we can make informed decisions about the future. One such example is the use of AI to collect large amounts of data on land, animals, weather, ecosystems, etc… and organize it, so that scientists and governments can then determine what needs to be done, and the most cost effective ways to engage conservation methods.

We are quite surely seeing more and more AI initiatives being undertaken to help create a more eco-friendly world.

Whatever the downfalls of AI may be, its ability to help us against destroying our planet is perhaps its most important trait – because as hard as it may be to accept, our planet is dying and AI can help us prevent that.