Abundance of Information Often is a Liability

sasha uritsky

Jun 22, 2014

A massive change has occurred in the world during the last ten to twenty years. Until recently and throughout the history of mankind information was hard to access. Obtaining and sharing information was either a laborious process or impossible, and the underlying assumption was that information can never be enough.

Today, of course, we have the opposite picture. Not only information is easily available, it keeps pouring in from a growing number of sources, and we continuously find ourselves in situations when there is more information than we want or able to process.

A major task we, as species, are facing is therefore how to reduce or filter out relevant information. It is, to repeat, in direct opposition to the task we’ve been accustomed to during all previous centuries, which was how to obtain information.

Since this change took place only recently, within a lifetime of one generation, we didn’t have time to develop efficient set of procedures to address the new problem. But the work has started and will only accelerate with time.

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nmodes Is Helping Businesses to Succeed

With the launch of the new dashboard nmodes is helping businesses to drive traffic and grow sales.

For example, One of our clients needed to increase traffic to their website while at the same time improve the conversion rate. In other words, they wanted to see more quality traffic.

The client made a concentrated effort on social media, however they were having difficulties in finding the target audience - traditional keywords search resulted in too much noise and did not produce desired outcome.

nmodes dashboard simplified this client’s engagement process. We created a dedicated stream that accurately addressed their targeted audience. nmodes dashboard is actionable, so their engagement became easy. nmodes technology identifies potential customers accurately, and so their engagement became efficient.

As a result, the click thru rate rose up to 65%, traffic quality improved by 25%, and conversion increased to 6-8%

Another client relied heavily on mainstream dashboards (such as Hootsuite) These tools do not do a good job finding relevant conversations, in the process producing too much noise and forcing client’s community managers to spend long hours manually identifying these relevant conversations. The client manages multiple social account and this type of manual labour was impeding the business, both in terms of costs and efficiency.

nmodes produces highly accurate results in finding relevant conversations that do not require manual clean up. The client started using nmodes solution, and immediately freed a substantial amount of hours which enabled them to consecrate on servicing their customers and acquiring new ones.

3 ways AI will increase your sales

Many of us get the understanding of artificial intelligence from the film industry. It creates an image of smart, humanized machines that are helpful, efficient and omnipresent. It is true that AI has seen rapid advances in the past several years, to the point that it became an integral part of our everyday life. In real life, however, AI is far away from the level portrayed in sci-fi movies. And yet there are affordable AI tools and solutions that can make a significant impact on your business.

Here are three main reasons why a company, especially if it is a B2C company, should consider integrating AI into their business process.

AI makes your sales process scalable

AI solution dealing with your prospects and customers works 24/7 without sick days, holidays and breaks. It can handle any level of traffic, incoming inquiries and conversations. It does not need to be trained. It does not have personal issues or bad days. It is always polite and uses professional jargon. It is fast.

AI creates better user experience

Some might find it surprising but this is only because they have experienced low quality AI solutions. A professional AI solution makes customer experience better primarily because it delivers the results with a minimum of fuss and maximum efficiency. A good AI eliminates bureaucracy, makes customer experience speedy and seamless, and that’s what consumers are looking for today.

AI offers sustainability

Adding AI to your business model creates long-term sustainability for the business. It allows your business to grow while controlling, or even minimising the costs. More importantly, it ensures that the business remains competitive in providing the level of customer service consumers became accustomed to. Lastly, it creates platform for future technical improvements and integrations which, without a doubt, will be based on Artificial Intelligence components.